Essays about: "Luxury market"

Showing result 1 - 5 of 82 essays containing the words Luxury market.

  1. 1. Luxury, Fashion, and Idols - Applying an extended theory of planned behavior to examine barriers toward sustainable fashion consumption in Japan

    University essay from Göteborgs universitet/Graduate School

    Author : Florian Konstantin Gold; Allegra-Scarlett Nefertari Verena Irmgard Marie Terner; [2023-07-03]
    Keywords : Fashion; Luxury; Idols; Japan; Consumption; Sustainability; Theory of Planned Behavior; Barriers; Sustainable Fashion;

    Abstract : Purpose: This study aimed to apply an extended theory of planned behavior (TPB) to sustainable fashion consumption (SFC) in Japan, and test the importance of sociocultural barriers to purchase intentions. Methodology: As only a few studies have examined SFC in Japan and have not used the TPB framework, this study adds to the body of literature, and proposes luxury orientation, fashion involvement, and idol attachment as barriers toward sustainable fashion (SF) purchase intentions in Japan. READ MORE

  3. 2. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
    Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

  4. 3. Designing and evaluating distribution networks for luxury beds : A case study of Hästens Beds’ European distribution from the perspective of cost and delivery service

    University essay from Linköpings universitet/Logistik- och kvalitetsutveckling

    Author : Sebastian Huss; Arvid Normann; [2023]
    Keywords : distribution; distribution network design; transport minimization; network structure; network optimization; decentralization; facility location; center of gravity;

    Abstract : Hästens Beds is a Swedish luxury bed manufacturer, located in Köping, Sweden. They have a strong global presence, with Europe being the most mature and proven market. READ MORE

  5. 4. Does Brand Personality Beat Sustainability Claims?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emilia Gottbrink-Müller; Jennifer Teurnberg; [2023]
    Keywords : Consumer preconceptions; Sustainability preconceptions; Brand image; Brand personality; Luxury;

    Abstract : Sustainability has been an inevitable topic globally and its importance is not expected to decline in the near future. Lately, sustainable options have taken a bigger proportion of the market share within the fashion industry. READ MORE

  6. 5. Do you purchase you-products? A quantitative study analyzing the mediating effects of self-congruence and satisfaction on the purchase intention of masstige home goods

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Kajsa Dahlberg; Vilgot Bergmark; [2023]
    Keywords : Masstige; Self-congruence; Purchase intention; Consumer behavior; Everyday products;

    Abstract : In contrast to earlier times, middle-class consumers are now more inclined to purchase products that offer superior quality and taste. The new middle segment is called "masstige" as it bridges the "mass" production of "prestige" items. READ MORE