Essays about: "Luxury"

Showing result 1 - 5 of 186 essays containing the word Luxury.

  1. 1. Customer involvement through social media in the product development process within the luxury goods industry

    University essay from Göteborgs universitet/Graduate School

    Author : Louise Granström; Iris Minö; [2019-07-09]
    Keywords : Product development process; Social media; Customer involvement; Luxury goods industry; Luxury brands; Open innovation; Digitalization; Kering; S.T. Dupont; Swarovski; Ted Baker; J.Lindeberg; By Malene Birger;

    Abstract : Background and Purpose Rapid technology transformation and changing customer preferences are impacting the luxury goods industry. By 2025, 100% of luxury purchases will be influenced by an online interaction and social media channels have hence been considered as an important way to establish relationships with consumers. READ MORE

  2. 2. Save water, drink champagne! A case study of how a luxury company can use a digital customer interaction to enhance value.

    University essay from Göteborgs universitet/Graduate School

    Author : Lisa Sahlin; Maria Olsson; [2019-07-09]
    Keywords : user innovation; customer involvement; community; digital user community; digitalization; luxury industry;

    Abstract : MSc in Innovation and Industrial Management.... READ MORE

  3. 3. The demand for wine in Sweden : an econometric approach

    University essay from SLU/Dept. of Economics

    Author : Johanna Widborg; [2019]
    Keywords : alcohol; demand system; elasticities; fixed effect; Sweden; wine economics;

    Abstract : This study uses a Linear Almost Ideal Demand System and a Single equation model, to study the demand for varieties of wine in Sweden. The data used in the study is open source sales data from monopolized alcohol store, Systembolaget, the majority of total sales of alcohol is bought at Systembolaget. READ MORE

  4. 4. IoT Penetration Testing: Security analysis of a car dongle

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS); KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Aldin Burdzovic; Jonathan Matsson; [2019]
    Keywords : ;

    Abstract : The ambition for Internet of Things (IoT) devices of becoming a part of our everyday lives, is not only done by entering our homes but also our vehicles. The demand of attachable smart IoT products for cars is high. READ MORE

  5. 5. The effect of Brand Heritage on Luxury Value Perception “European vs. American Approach to Luxury”

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lusiyana Ivanova Dimitrova; Orkun Aydin; [2019]
    Keywords : Brand Heritage; Luxury Value Perception; Two Modes of Luxury; European Approach to Luxury; American Approach to Luxury; Business and Economics;

    Abstract : Title: The effect of Brand Heritage on Luxury Value Perception: “European vs. American Approach to Luxury’’ Course: BUSN39 Degree Project in Global Marketing Authors: Orkun Aydın and Lusiyana Dimitrova Examiner: Mats Urde Supervisor: Javier Cenamor Purpose: The purpose of this study is to examine how brand heritage influences the different dimensions of luxury value perception. READ MORE