Essays about: "Luxury"
Showing result 11 - 15 of 279 essays containing the word Luxury.
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11. Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: This paper aims to analyze the relative pricing of co-branding collaborations in the fashion industry to gain a deeper understanding of the effects on their respective brand equity. Design/method: This paper adopts a qualitative approach involving case studies on several co-branding collaborations in the fashion industry (H&M x Balmain, Adidas x Gucci, Fendi x Versace). READ MORE
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12. Silent Followers! : A Qualitative Study on the Factors Behind Low Comment Engagement Among Luxury Brand Followers on Instagram
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : This research explores the reasons why followers of luxury brand Instagram accounts engage less frequently through commenting despite having a large number of followers. The study addresses the research question: "Why do Instagram followers of the luxury brand engage less through comments despite having a large number of followers?". READ MORE
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13. Comfortably numb : Exploring the impact of moral disengagement on luxury emissions
University essay from Lunds universitet/LUCSUSAbstract : Those least responsible for climate change are most vulnerable to its impacts, raising the question of climate justice and moral responsibility for emissions. This thesis combines Shue’s concept of subsistence- and luxury emissions, with Bandura’s theory of moral disengagement. READ MORE
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14. Buy Now, Pay Later: Assessing the Financial and Behavioral Implications for Gen-Z Consumers in the USA
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : Background: The payment methods available to consumers for online purchases have evolved over time, with options ranging from debit and credit cards to e-wallets like PayPal and Apple Pay. Among these methods, Buy Now Pay Later (BNPL) has emerged as a significant payment method alternative. READ MORE
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15. Digital Dimension of Luxury Automotive Brands: A multiple case study investigating hedonic value creation online
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : In recent years, there has been a notable shift in the conventional strategies employed by luxury automotive brands towards a more digitalized customer journey. This shift reflects the changing landscape of consumer behavior and the growing influence of technology in shaping customer experiences. READ MORE