Essays about: "Luyao Wang"

Found 2 essays containing the words Luyao Wang.

  1. 1. Exploring Brand Equity through Digital Marketing : A multiple case study of B2B SMEs in the manufacturing and marketing consultant industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Luyao Wang; Jonas Lundquist; [2022]
    Keywords : Branding; B2B branding; marketing; digital marketing; B2B marketing; SMEs; SMEs branding; SMEs digital marketing; digital marketing funnel; digital marketing channels; B2B channels; SMEs channels; manufacturers; marketing and consulting agency;

    Abstract : The industrial marketing strategy in many industries has been largely influenced by the coming of digital marketing over the past decade. The trends are changing from the traditional to a digital era and companies are being forced by this digitalization shift. The manufacturing and marketing consultant industry is no exception. READ MORE

  3. 2. Third party healthcare logistics : A study of third-party logistics providers in China

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Luyao Wang; Yuqiao Hu; [2018]
    Keywords : Third-party logistics; Chinese 3PL providers; healthcare sectors; Healthcare logistics; pharmaceutical industry;

    Abstract : With the strong support from the government and investors, Chinese healthcare sector is developed rapidly. Also, the demand for healthcare logistics has also gradually increased. READ MORE