Essays about: "Luyuan Liu"

Found 1 essay containing the words Luyuan Liu.

  1. 1. The Excessive Servitization: A close look on Ericsson's case, and its implications on servitization theory

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Adrian Nicoli; Luyuan Liu; [2019]
    Keywords : Servitization; Service infusion; Service dilution; Servitization failure; Deservitization;

    Abstract : Servitization is often described as a linear process, in which a company journeys from product centric to service centric. The choice is strongly advised both in theory and practice. We offer an inherently different view in this thesis, that we believe to be a deeper understanding of the phenomenon of servitization. READ MORE