Essays about: "Lyxvarumärken"

Found 3 essays containing the word Lyxvarumärken.

  1. 1. Staying Exclusively Connected : A qualitative study on how the modern luxury consumer experience luxury brands in a social media environment

    University essay from

    Author : Josefine Pålsson; Hannah Holtmo; [2022]
    Keywords : Luxury brands; Generation Z; Social media; Consumer experience. ; Lyxvarumärken; Generation Z; Social media; Konsumentupplevelse.;

    Abstract : The purpose of this thesis was to study how the modern luxury consumer, Generation Z, experiences luxury brands in a social media environment. The theoretical framework presents previous research that has been on the topics of luxury brands, Gen Z, social media and consumer experience. READ MORE

  3. 2. Luxemosphere characteristics in luxury fashion e-commerce : Preserving the luxury atmosphere online

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Tiffany Khayyami; Amina Amin; [2022]
    Keywords : Luxury brand online; e-commerce; luxemosphere; web element; UI; Lyxvarumärke online; e-handel; luxemosphere; webbelement; UI;

    Abstract : In today's society, the consumption of luxury goods online has increased rapidly over the last decade, and most luxury brands are established online. One of the main challenges is to offer a truly luxurious experience that every customer wants to have fulfilled, not only in a physical store but also online. READ MORE

  4. 3. Luxury Customer Relationship Management : Customer loyalty through a luxury perspective

    University essay from Institutionen för ekonomisk och industriell utveckling; Filosofiska fakulteten

    Author : Helena Lönnevik; Fiorella Piedra; [2011]
    Keywords : CRM; customer relationship management; LCRM; luxury customer relationship management; luxury; fashion; customer loyalty; CRM; customer relationship management; LCRM; luxury customer relationship management; lyx; mode; kundlojalitet;

    Abstract : Bakgrund och problemdiskussion: Lyxvarumärkesföretag har börjat undersöka implementering av en strategi som erbjuder livslångt kundvärde. De har även visat intresse som tyder på att de vill tillämpa CRM-policys men är osäkra till hur stor del den går att tillämpa inom lyxindustrin. READ MORE