Essays about: "Mälardalen"
Showing result 16 - 20 of 195 essays containing the word Mälardalen.
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16. Identifying the product deletion decision-making process at a large multinational company
University essay from Mälardalens universitet/Akademin för innovation, design och teknikAbstract : Date: 2023-06-04 Title: Identifying the product deletion decision-making process at a large multinational company Level: Master thesis in Industrial Engineering and Management, Product and Process development - 30 ECTS Institution: School of Innovation Design and Engineering, Mälardalen University Authors: Alan Abdulrahman & Johan Glenne Tutor: Angelina Sundström Keywords: Product deletion process; Product deletion decision-making; Product portfolio management - product deletion Aim: The purpose of this study is to identify how a large multinational company is managing its product portfolios, specifically how they conduct product deletion, and examine to what extent those decisions are influenced by external actors Research question: How does a large multinational company manage its product deletion decision-making and what role do external actors’ influences play? Methodology: This study is qualitative and utilizes an abductive approach where a theoretical framework has been created based on gatherings from a literature study combined with the empirical results based on five semi-structured interviews conducted with both local and global product managers at a large multinational company. Conclusion: This study has successfully identified how a large multinational company works with product deletion decision-making. READ MORE
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17. CSR AND PURCHASE BEHAVIOUR : A Quantitative Study on The Impact of Various CSR Dimensions on Customer Purchase Behaviour
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : abstract Date: [2023-01-04] Level: Bachelor/Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Muhammad Tareq Ajji (97/01/30) Title: CSR and Purchase Behaviour- A Quantitative Study on The Impact of various CSR Dimensions on Customer Purchase Behaviour Supervisor: Ali Farashah Keywords: CSR dimensions, Legal CSR, Ethical CSR, Environmental CSR, Social CSR, Purchase Behaviour Research questions 1- What kind of impact do different dimensions of CSR activities (Legal, Ethical, Environmental, and Social) have on customers’ purchase behaviour in car & IT industries? 2- Which of the dimensions is the most effective? 3- Is the pattern the same between these two types of industries? Purpose: This paper focuses on the car & IT industries. The primary goal is to examine the effect of various CSR dimensions on customer purchase behavior. READ MORE
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18. The Evolution of Technology and its Effect on Consumption : How has the evolution of technology and media affected consumption within the fashion industry?
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 2023-05-31 Level: Bachelor Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Erica Kim Stenström Isabelle Örnbratt (96/11/06) (01/03/31) Title: The Evolution of Technology and its Effect on Consumption Supervisor: Edward Gillmore Keywords: Consumer behavior, consumption, technology, media, marketing, source credibility theory, dual-process theory Research Question: How has the evolution of technology and media affected consumption within the fashion industry? Purpose: Due to the great shift in both online and physical consumption, the purpose of this research is to provide significant insights to already existing scientific literature on how the development of technology and media has affected consumers’ purchasing behavior. Method: A qualitative research paper with two semi-structured interviews and a random sample survey containing eleven open-ended questions. READ MORE
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19. Social Responsibility Engagement At Times Of Crisis
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Abstract Date: 31 May 2023 Level: Bachelor theses in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Aliza Butt (020130), Muhammad Abdul Rehman (001115) Title: Social Responsibility Engagement At Times Of Crisis Supervisor: Dr Stylianos Papaioannou Keywords: CSR, CSR Engagement, Market crisis, Impact, Ethical, Philanthropic Research Questions: How are CSR engagements of companies impacted in times of market crisis? Purpose: The purpose of this research study is to conduct an analysis of how CSR engagements within companies are impacted by a market crisis. The main objective will be to ensure there is enough data which will fulfill this purpose of the study. READ MORE
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20. In the search of the student's role in innovation ecosystems
University essay from Mälardalens universitet/Akademin för innovation, design och teknikAbstract : Abstract Level: Master thesis in Innovation and design , 30 credits Institution: School of Innovation, Design and Technology, Mälardalen University Author: Cornelia Alenbring (98/05/24) Title: In the search of the student's role in innovation ecosystems Supervisors: Anders Vikström, Erik Bjurström MDU examinator:Yvonne Eriksson Keywords: “ecosystems for innovation”, “eco systems for social innovation”, “social innovation ecosystems”, “quadruple helix” “students- innovation ecosystem” “students role in innovation ecosystems” Purpose: The purpose of this study is to explore the specific role of students in innovation ecosystems. By gaining a deeper understanding of their role, this research aims to contribute to a more nuanced micro-dynamic perspective on the role of students in innovation ecosystems. READ MORE
