Essays about: "Måns Claeson"

Found 1 essay containing the words Måns Claeson.

  1. 1. The Untold Story of the Sponsee - A Study of the Sponsorship Strategy of Swedish Elite Football Clubs

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jakob Ivarsson; Måns Claeson; [2019]
    Keywords : Sponsorship; Sponsee Sponsorship Strategy; Brand Image Strategy; Relationship Strategy; Business and Economics;

    Abstract : Thesis purpose: This study aims to establish an understanding of the sponsee sponsorship strategy, with the purpose of expanding on the academic understanding and narrowing the identified research gap. Methodology: A qualitative study through semi-structured interviews with Swedish elite football clubs was conducted to answer how the sponsee strategically engage in sponsorships. READ MORE