Essays about: "Måns Flodberg"

Found 1 essay containing the words Måns Flodberg.

  1. 1. Groupon - A great way to attract transactional customers

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Måns Flodberg; Marcus Janback; [2011]
    Keywords : discount coupons; Groupon; bargain hunters; price discrimination; reference pricing;

    Abstract : Although deal-of-the-day-websites such as Groupon are growing at a tremendous rate, we have identified potential problems primarily related to whether customers come back or not which can question the long term existence of these Websites in their current phase. Our overall purpose is to come to a deeper understanding of these problems and to explain them. READ MORE