Essays about: "Måns Heurlin"
Found 1 essay containing the words Måns Heurlin.
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1. From Board Games to Unicorns: Gamification and Its Impact on Ideation for Nascent Entrepreneurs
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: From Board Games to Unicorns: Gamification and Its Impact on Ideation for Nascent Entrepreneurs Seminar date: January 11th, 2023 Course: FEKH99, Bachelor Degree Project in Entrepreneurship and Innovation Management, Business administration, Undergraduate level, 15 University Credit Points Authors: Jonathan Andersson, Måns Heurlin, Jonathan Rooth Supervisor: Joakim Winborg Keywords: Gamification; Innovation; Ideation; Entrepreneurship; Nascent entrepreneurs; Idea generation Research question: What are the effects of gamification on ideation for nascent entrepreneurs? Purpose: The purpose of the study is to contribute with increased understanding of how decision- makers in startups argue when choosing location of production. Methodology: Quasi-experiment with a deductive logic of inquiry, executed through semi-structured interviews. READ MORE