Essays about: "Måns Lilja"

Found 1 essay containing the words Måns Lilja.

  1. 1. Digital is the new normal : -      The effects of Digitalization on the IKEA organization in Digitally Advanced Markets

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Tobias Haraldsson; David Johansson; Måns Lilja; [2020]
    Keywords : Digitalization; Digitalisering;

    Abstract : Digitalization has transformed our society and reshaped the way that people live their life. It has affected our personal lives but also created a new business climate which most companies have embraced in order to survive. IKEA are one of many companies which have decided to embark on a digital journey and re-shape their business strategy. READ MORE