Essays about: "Måns Norén"

Found 1 essay containing the words Måns Norén.

  1. 1. Mapping the Business Strategy: A Strategic Management Analysis -Case Study Of Gekås Ullared

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Måns Norén; Yining Wang; [2010-06-21]
    Keywords : Value proposition; value chain; five forces; strategy maps; strategy canvas;

    Abstract : Background: Business strategy today is often an intangible and ambiguous term. Even though most companies often mention their strategy, few understand what strategy is, how it can be identified and used as a management control instrument. READ MORE