Essays about: "M-shopping"

Found 4 essays containing the word M-shopping.

  1. 1. Do you give in to your inner shopaholic? : A study of influencers impact on consumers mobile impulse buying behavior

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Erica Blomqvist Eriksson; Rebecca Järkemyr; [2018]
    Keywords : Social media marketing; Instagram; Influencer; M-shopping; Impulse buying behavior;

    Abstract : Influencer marketing has become a significant marketing tool for companies since the profession as an influencer is emerging. Especially on Instagram as it is one of the biggest social media platforms for influencers. This results in a change for followers also being consumers since more products are being marketed through Instagram. READ MORE

  3. 2. A Study on Factors Affecting the Behavioral Intention to use Mobile Shopping Fashion Apps in Sweden

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Jelena Miladinovic; Xiang Hong; [2016]
    Keywords : Behavioral Intention; Mobile shopping applications; Mobile shopping fashion apps; Technology acceptance; UTAUT 2;

    Abstract : Mobile shopping is gaining increased attention in the mobile commerce research area. Trends show an increase in the development and usage of online shopping. Existing research has focused on mobile commerce and studied mobile shopping in general. READ MORE

  4. 3. What factors influence a consumer's intention to use a mobile device in the grocery shopping process?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Marco Fröhlke; Liv Pettersson; [2015]
    Keywords : TAM; Sweden; Grocery Retailing; Technology Acceptance Model; m-commerce adoption; m-commerce; m-shopping; Business and Economics;

    Abstract : The worldwide exponential increase in smartphone penetration has changed the way in which many consumers shop, as their personal device is more frequently used as a shopping tool. Retailers now have to consider the integration of this technology in their omnichannel strategy. READ MORE

  5. 4. Young Consumers in a Multichannel World

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Björk Baldvinsdóttir; [2012]
    Keywords : retail - multichannel – customer experience management – experience based value – integration - hedonistic – utilitarian – physical store – online channel – m-shopping – social media; Social Sciences;

    Abstract : This study explores the views and practices of young shoppers in their multichannel shopping experience with a focus on the customer experience, integration and experience based value in relation to hedonistic and utilitarian values. This was done by studying two different classes of students at Lund University, Campus Helsingborg, a total of 182 persons at the ages of 19-25. READ MORE