Essays about: "MANAGEMENT OF BUSINESS STRATEGIES : CASE STUDIES"
Showing result 6 - 10 of 82 essays containing the words MANAGEMENT OF BUSINESS STRATEGIES : CASE STUDIES.
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6. Pre-decision control mechanisms of strategic investment decision - A multiple case study on the application and dynamism of pre-decision controls in Swedish real estate companies
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Summary Title - Pre-decision control mechanisms of strategic investment decision - A multiple case study on the application and dynamism of pre-decision controls in Swedish real estate companies Hand-In Date - 28 May 2023 Seminar date - 31 May 2023 Course - BUSN79 Degree Project: Accounting and Finance Authors - Thomas Lo & Yumeng Guo Advisor - Anders Anell Five Keywords - Strategic investment decision (SID), Pre-decision control, Commercial real estate, Property investment, Uncertainty Purpose - The purpose of this study is to investigate how pre-decision control mechanisms are applied in strategic investment decisions, and what contextual factors could influence the pre-decision control mechanisms. To fufill the purpose, the study examined the use of pre-decision controls in different strategic investment decision processes and the relationship between contextual factors and the dimensions of applied pre-decision controls, with a main focus on current increasing uncertainty. READ MORE
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7. Digitalization for the better? A case study of the role of MA in a dynamic capabilities process for digital transformation.
University essay from Göteborgs universitet/Graduate SchoolAbstract : Dynamic capabilities are the antecedent of organizational and strategic routine by which managers alter their resource base to generate new value which creates strategies. The role of management accounting has largely been overlooked in the sense that previous literature has delineated its capacity to aid with strategic decision-making by moving away from its bean counter stereotype. READ MORE
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8. Branding in the Metaverse: Exploring established brand management perspectives and the advent of decentralized branding on Web 3.0
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this exploratory qualitative research is: First, to explore what brands understand by metaverse and how they perform branding in this new context. Second, to investigate how established constructivist approaches to branding are performed within the metaverse. READ MORE
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9. How does body image relate to brand image? An analysis of brands incorporating the body positivity movement
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The importance of body positivity is visible in its remarkable media presence. The movement entails challenges such as opportunities for brands. READ MORE
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10. Counterfeit products affect on brand equity: A case study on how counterfeit products affect a luxury brand’s brand equity
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this paper is to investigate how counterfeit products affect a brand’s brand equity with the help from a consumer perspective. Research question: What is the consumer’s perception of counterfeit products? How and why does the consumer’s perception of counterfeit products affect a brand’s brand equity? Methodology: This research paper was based on quantitative research, literature review and three case studies. READ MORE
