Essays about: "MARC ASTBURY"

Found 2 essays containing the words MARC ASTBURY.

1. 1. Foreign Market Entry Strategies: A Study ofBorn Global B2B SME’s

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : MARC ASTBURY; MARIUS LUX; [2017]
   Keywords : ;

   Abstract : .... READ MORE

3. 2. Foreign Market Entry Strategies: A Study of Born Global B2B SME’s

   University essay from KTH/Industriell Marknadsföring och Entreprenörskap

   Author : Marc Astbury; Marius Lux; [2017]
   Keywords : Born Global; fitness industry; German market; market entry strategy and small and medium enterprise;

   Abstract : The global market place is becoming ever more accessible. Internet and communication technologies are opening up new opportunities for firms of all configurations. Based on that, this research will focus on Born Global business-to-business (B2B small, medium enterprises (SME) entering in the German market. READ MORE