Essays about: "MARIE SVENSSON"

Showing result 1 - 5 of 6 essays containing the words MARIE SVENSSON.

  1. 1. Interesting Key Performance Index (KPI) to compare before and after the introduction of urban distribution centre

    University essay from Linköpings universitet/Kommunikations- och transportsystem; Linköpings universitet/Tekniska högskolan

    Author : Milena Ilic; Marie Svensson; [2017]
    Keywords : Samordnad varudistribution; samlastningscentral; samlastning; logistik; citylogistik; nyckeltal; transporter; miljöpåverkan;

    Abstract : Linköpings kommun ska införa samordnad varudistribution för transporter till kommunens verksamheter. I nuläget går kommunens transporter direkt från leverantörerna till kommunens verksamheter. READ MORE

  3. 2. The Brand Building Balancing Act : A study into the internal conflicts and processes of building brand image.

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : VICTORIA WOLF; MARIE SVENSSON; [2014]
    Keywords : brand image; conflicts; the value chain; brand building;

    Abstract : Background: Based on our professional experience supported by evidence from current brand literature, we have identified an on-going struggle for fashion brands when building and communicating brand image internally. Branding is about adding value and which is directly connected to the product itself. READ MORE

  4. 3. Succeeding on the Market: Building B2B Brand Image and Brand Strength to establish a valuable brand

    University essay from Lunds universitet/Juridiska institutionen

    Author : Marie Svensson; [2012]
    Keywords : Administrative Law; Trademarks; Brand Equity; Law and Political Science;

    Abstract : In today’s society, the relative superiority of a product is not enough to guarantee its success on a marketplace. Rapid economic development rates and advancing technology has led to a more competitive global market. READ MORE

  5. 4. Are competitors with high heels more likely to win the business marathon in the new millennium?

    University essay from Handelshögskolan BBS

    Author : Marie-Theresa Edbauer; Ida Svensson; [2008]
    Keywords : Leadership; Management; Gender issues; Conditions; Globalization; Human behaviour; Communication;

    Abstract : ‘Women are supposed to be in the kitchen and take care of the children while men earn the money and go “job-hunting”.’ – Statements like this have been common in a lot of countries, cultures and families for many decades now. However, the world is constantly changing and so are the circum-stances the two sexes live in. READ MORE

  6. 5. The Image of Sweden : Nation Branding and Public Diplomacy in Germany

    University essay from Medier och kommunikation

    Author : Heidi Marie Nömm; [2007]
    Keywords : Nation Branding; Public Diplomacy; external communication; content analysis; case study; Swedish Embassy Berlin; channel of communication; information flow.;

    Abstract : ABSTRACT Title: The Image of Sweden - A study of the Swedish Embassy’s Nation Branding and Public Diplomacy in Germany Number of pages: 46 (57 including enclosures) Author: Heidi Marie Nömm Tutor: Göran Svensson Course: Media and Communication Studies C Level – Bachelor’s Thesis. Period: Autumn term 2006/2007 University: Division of Media and Communication Department of Information Science Uppsala University Purpose/Aim: The purpose of my research study is to examine how the press, culture and PR department at the Swedish Embassy in Berlin is organising its external communication of Swedish affairs and “branding” Sweden as an attractive and competitive nation in Germany. READ MORE