Essays about: "MARKET ORIENTATION importance"

Showing result 1 - 5 of 33 essays containing the words MARKET ORIENTATION importance.

1. 1. Luxury, Fashion, and Idols - Applying an extended theory of planned behavior to examine barriers toward sustainable fashion consumption in Japan

   University essay from Göteborgs universitet/Graduate School

   Author : Florian Konstantin Gold; Allegra-Scarlett Nefertari Verena Irmgard Marie Terner; [2023-07-03]
   Keywords : Fashion; Luxury; Idols; Japan; Consumption; Sustainability; Theory of Planned Behavior; Barriers; Sustainable Fashion;

   Abstract : Purpose: This study aimed to apply an extended theory of planned behavior (TPB) to sustainable fashion consumption (SFC) in Japan, and test the importance of sociocultural barriers to purchase intentions. Methodology: As only a few studies have examined SFC in Japan and have not used the TPB framework, this study adds to the body of literature, and proposes luxury orientation, fashion involvement, and idol attachment as barriers toward sustainable fashion (SF) purchase intentions in Japan. READ MORE

3. 2. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Felix Ellqvist; Niklas Kjellander; [2023]
   Keywords : Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

   Abstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE

4. 3. Evaluation of a computational method for natural fiber-reinforced plastics

   University essay from KTH/Hållfasthetslära

   Author : Anna Lim; [2023]
   Keywords : PPNF; Composite material; fiber orientation; natural fiber; coupled analysis; PPNF; Kompositmaterial; fiberorientering; naturfiber; kopplad analys;

   Abstract : The importance of using natural fiber composites (NFCs) has been addressed as a substitution for synthetic fibers, such as glass and carbon fibers. This substitution contributes significantly to reducing greenhouse gas emissions, aligning with the environmental responsibilities of engineering industries. READ MORE

5. 4. Unraveling the Influencing Factors Behind Urban-to-Rural Migration among Artists in Rural Skåne Region

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Aniesha Goeslina Hawaningrum; [2023]
   Keywords : counter-urbanization; exurban artists; migration; urban-to-rural; lived experiences; influencing factors; values; accounts; Social Sciences;

   Abstract : Counterurbanization has become a phenomenon in recent decades. Despite, more people choose to live in big cities. Urban crisis-related population disparities pose serious societal problems. Traditionalists assume people follow the perceived greater employment opportunities in urban areas to pursue wealth and monetary gain. READ MORE

6. 5. Variations in working capital management in Croatia and Finland

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Luka Kristijan; Max-Erik Viking Björkqvist; [2023]
   Keywords : Working capital management; Cash management; Inventory management; Accounts receivable management; Accounts payable management; Mixed-method research; Variations; Croatia; Finland; Business and Economics;

   Abstract : This thesis investigates the variations in working capital management between Croatian and Finnish companies across different sizes. The study aims to gain a comprehensive understanding of the factors influencing these variations and the underlying reason behind them. READ MORE