Essays about: "MARKET RESEARCH QUESTIONNAIRE"

Showing result 1 - 5 of 291 essays containing the words MARKET RESEARCH QUESTIONNAIRE.

  1. 1. The Effect Of Social Media (Paid, Earned, Owned) On Consumer Green Purchase Behaviour In Chinese Market : A Quantitative Research

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Zixiong Chen; Yidi Mao; [2023]
    Keywords : Social Media Marketing; Owned Media; Earned Media; Paid Media; Green Purchasing Behaviour;

    Abstract : Background As people become more aware of environmental protection, green purchasing has gradually become a trend among consumers. Social media, as an emerging marketing approach, has also started to gain more and more companies' attention and application. READ MORE

  3. 2. Gamification within the Metaverse : A quantitative study to understand how consumer engagement is influenced by gamification strategies in the Metaverse

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Maja Sveder; Emma Lundbäck; [2023]
    Keywords : Gamification; Metaverse; Games; Game elements; Consumer behaviour; Engagement; Motivation; Purchase intentions;

    Abstract : Through the development of digitalization, the use of the Metaverse and the strategy of utilizing game elements for brands has increased. Therefore, this thesis purpose has been to understand, from the consumers perspective, if consumer engagement is influenced by gamification strategies used by brands in the Metaverse. READ MORE

  4. 3. Exploring Innovation-Driven Leadership : An Empirical Study in the Aerospace and Defense Industry

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Daniel Leon Zapata; José Antonio Soto Villacampa; [2023]
    Keywords : innovation-driven leadership; organizational innovation; ambidextrous leadership; open leader behavior; closed leader behavior; innovative work behavior; collaborative climate.;

    Abstract : Background: The Aerospace and Defense industry requires continuous innovation and adaptation. Ambidextrous leadership, which balances exploration and exploitation, plays a crucial role in driving innovative work behavior. READ MORE

  5. 4. Do reviews really affect your hotel decision? : A study about what impact reviews have on the consumers buying decision in the hotel industry.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Sebastian Davidsson; [2023]
    Keywords : Hotel booking; Online reviews; Consumer decision making process; E-Word-of-mouth;

    Abstract : Background Today the hotel industry has become very digitalized compared to when there was only a travel catalogue to look in. Nowadays people search for information about hotels and read reviews from past guests online. There are different kinds of accommodations and lately it has become popular with shared services like Airbnb. READ MORE

  6. 5. Feasibility study of Implementing Circular Manufacturing Systemsin the Toy Industry : A multi method study of circular preference attributes and pricing methods

    University essay from KTH/Produktionsutveckling

    Author : Hampus Eskilsson; [2023]
    Keywords : ;

    Abstract : In today's world, sustainability presents a formidable challenge, prompting a heightened focus on the development of more environmentally responsible business models. Within this context, circular business models have emerged as a compelling solution to mitigate waste and optimize resource utilization. READ MORE