Essays about: "MARKET penetration"

Showing result 21 - 25 of 144 essays containing the words MARKET penetration.

  1. 21. A quantitative research on what are the potential preferences that make Swedish furniture attract Vietnamese consumers – IKEA as a case study.

    University essay from Jönköping University/JIBS Entrepreneurship Centre

    Author : Vy Nguyen; Nhu Nguyen; [2022]
    Keywords : IKEA; product values; social value; aesthetic values; functional values; consumption value; customer perception.;

    Abstract : Background:  In recent years, the Swedish furniture industry has recorded many significant successes and increased its influence in the world furniture market with a high proportion of products being used for export purposes and the intensifying popularity of Sweden-originated furniture brands. Among these, IKEA is the most renowned company. READ MORE

  3. 22. The Creation of an Influencer Marketing Strategy to Favour Growth

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Madeleine Bogg; Amanda Edberg; [2022]
    Keywords : Influencer marketing; social media marketing; marketing; growth; market penetration; market development; product development; diversification; strategy; organic growth; Influencer marketing; social media marketing; marknadsföring; tillväxt; marknads penetration; marknadsutveckling; produktutveckling; diversifiering; strategi; organisk tillväxt;

    Abstract : Today many companies are using influencers in the marketing strategy. However, there is an expressed need for more research on the topic influencer marketing and on how the marketing strategy should be formed in order to match and facilitate the growth of a company. READ MORE

  4. 23. Penetration Testinga Saia Unit : A Control System for Water, Ventilation, and Heating in Smart Buildings

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Elvira Dzidic; Benjamin Jansson Mbonyimana; [2021]
    Keywords : Smart Buildings; IoT; Saia; Penetration Testing; Security; Smarta Byggnader; IoT; Saia; Penetrationstestning; Säkerhet;

    Abstract : The concept of Smart Buildings and automated processes is a growing trend. Due to a rapidly growing market of buildings that relies on the Internet, improper security measures allow hackers to gain control over the whole system easily and cause devastating attacks. READ MORE

  5. 24. Are modern smart cameras vulnerable to yesterday’s vulnerabilities? : A security evaluation of a smart home camera

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Jesper Larsson; [2021]
    Keywords : Security; Penetration testing; Threat modelling; Internet of things; Smart cameras; Säkerhet; penetrationstestning; hotmodellering; Sakernas internet; Smarta kameror;

    Abstract : IoT cameras can allow users to monitor their space remotely, but consumers are worried about the security implications. Their worries are neither unfounded as vulnerabilities repeatedly have been found in internet connected cameras. READ MORE

  6. 25. Denial-of-service attacks against the Parrot ANAFI drone

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Jesse Feng; Joakim Tornert; [2021]
    Keywords : Penetration testing; cyber security; drone; denial-of-service attacks; Wi-Fi IEEE 802.11.;

    Abstract : As the IoT market continues to grow, so does the need for secure wireless communication. Drones have become a popular gadget among both individuals and various industries during the last decade, and the popularity continues to grow. READ MORE