Essays about: "MARKETING 2.0"

Showing result 1 - 5 of 30 essays containing the words MARKETING 2.0.

  1. 1. DO CONSUMERS BELIEVE EACH OTHER ONLINE? : A study of how consumers assess credibility of brand-related UGC

    University essay from Umeå universitet/Företagsekonomi

    Author : Rebecca Ketola; Sandra Norrman; [2019]
    Keywords : UGC; brand-related UGC; user-generated content; consumer-generated content; consumer power; consumer response; e-WOM; brand perception; co-creation; brand communication; UGC marketing; brand management; communication process; credibility;

    Abstract : With the gradual rise of Web-2.0 based platforms, Internet users were given the possibility to interact with each other in virtual communities. READ MORE

  3. 2. Wed 2.0: improving customer experience with wedding service providers through investigation of the ranking mechanism and sentiment analysis of user feedback on Instagram

    University essay from Linnéuniversitetet/Institutionen för datavetenskap och medieteknik (DM)

    Author : Maria Jäderlund; [2019]
    Keywords : sentiment analysis; natural language processing; ranking; Instagram; VADER;

    Abstract : Instagram is one of the main social platforms for business promotion. Millions of potential customers and endless visual marketing opportunities makes Instagram a perfect place to increase online sales. There are many tools and mechanisms to promote brands on Instagram such as paid advertising or using a pre-generated set of popular hashtags. READ MORE

  4. 3. CSR för delade värderingar : en fallstudie av kundperspektiv hos skogs- och lantbrukskunder inom banksektorn

    University essay from SLU/Dept. of Forest Economics

    Author : Erik Grafström; [2019]
    Keywords : consumer behaviour; corporate social responsibility; CSR 2.0; Hertzberg’s two-factor theory; laddering; means-end chain; Schwartz theory of fundamental values; konsumtionsbeteende; Hertzbergs tvåfaktorteori; Schwartz teori för grundläggande värderingar; socialt ansvarstagande i företag;

    Abstract : Finansbranschen, vilken är en bransch beroende av relationer. Hållbarhetsarbete som innebär begränsning av social och miljömässig påverkan är idag en viktig del av företagande i många branscher. Hur hållbarhetsarbetet tas i uttryck kan skilja sig mycket även inom samma bransch. READ MORE

  5. 4. Hedging malting barley : maximizing expected utility considering price, yield and quality risk

    University essay from SLU/Dept. of Economics

    Author : Torgil Andersson; [2018]
    Keywords : expected utility; futures contracts; hedging; malting barley; quadratic risk; programming; quality risk; risk management; risk preference;

    Abstract : Farmers are faced with situations with uncertain outcomes on a daily basis. Production risks stem from uncertainty about the performance of crops and the unpredictable nature of weather. Also, the markets for inputs and agricultural commodities affect the farm to a high degree. READ MORE

  6. 5. Uncovering the Motivations for Creating Brand-Related UGC on Instagram : A Study within the Apparel Industry

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Amy Vong; Malin Stax; [2017]
    Keywords : UGC; User-Generated Content; Electronic Word-of-Mouth; eWoM; Social Media; Instagram; Instant Messaging; Qualitative Content Analysis;

    Abstract : Background The emergence of the Web 2.0 has enabled users to create and distribute content on social media platforms. As consumers depend increasingly on each other when gathering and evaluating information, they are becoming influential on brand activities by producing UGC and eWoM. READ MORE