Essays about: "MARKETING 2010"

Showing result 1 - 5 of 253 essays containing the words MARKETING 2010.

1. 1. eCRM PERSONALIZATION STRATEGIES : Influence of content personalization on consumer engagement performance of email marketing campaigns

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Daniela Rodriguez; [2023]
   Keywords : CRM; email marketing; content personalization;

   Abstract : Background: As personalization has become a common CRM strategy for companies to create valuable relationships with customers, users are receiving an increased amount of personalized communication, further research is needed on the influence of content personalization in specific channels, to improve customer engagement.  Purpose: This paper seeks to analyse the influence of eCRM content personalization strategies on the consumer engagement performance of email marketing campaigns building upon existing knowledge about the benefits and opportunities of personalization strategies. READ MORE

3. 2. Is Everyone Uninformed? A study of the relationship between profitability and IPO underpricing

   University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

   Author : Niklas Willén; Jacob Jannering; [2023]
   Keywords : IPO Underpricing; IPO; Profitability; Information Asymmetry; Accounting Fundamentals;

   Abstract : In this paper, we investigate the explanatory power of profitability on IPO underpricing through the lens of information asymmetry over different time paradigms. We find that although profitability does not have an impact on IPO underpricing in general, during the time paradigm of 2001 to 2010 it has a positive significant impact- highlighting the necessity to account for variations over time. READ MORE

4. 3. Social media use in science-based entrepreneurship : A qualitative study of Swedish science-based entrepreneurial firms utilizing social media in the initial stage of venture development

   University essay from Umeå universitet/Företagsekonomi

   Author : Svante Zachrisson; Xian Li; [2022]
   Keywords : science-based entrepreneur; social media;

   Abstract : This degree project examines the role of social media for science-based entrepreneurial firms in the initial stage of the venture. Social media in entrepreneurship is an emerging phenomenon that has gotten increased attention from scholars. READ MORE

5. 4. Green or Blue? Am I being ‘washed’?  The Way Sustainable Luxury Fashion Brands Communicate Sustainability Practices in their Websites : The case of Stella McCartney and Gucci

   University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Author : Alvia Zuhadmono; [2022]
   Keywords : sustainable communication; sustainable fashion; greenwashing; bluewashing; sustainable luxury fashion brands; Gucci; Stella McCartney; luxury fashion; sustainable communications in the websites; greenwashing in the fashion industry; bluewashing in the fashion industry;

   Abstract : This case study examines how luxury fashion brands communicate their sustainability practices on the brands' sustainability page on the company's website and whether selected luxury fashion brands are greenwashing and bluewashing. The luxury brands selected for this study are Stella McCartney and Gucci, on the grounds that both brands have different types of businesses and approaches. READ MORE

6. 5. Varmblodiga ridhästars inhysning i svenska avels- och uppfödningsverksamheter

   University essay from SLU/Dept. of Equine Studies

   Author : Moa Häggmar; Miriam Svensson; [2020]
   Keywords : gruppbox; lösdrift; box; hållbarhet; utevistelse; rörelse; flocl;

   Abstract : Young riding horses should be able to move freely in large areas when growing up to develop a sustainable body for the future. The Swedish breed warm blooded riding horses are seen as healthy and durable in the sport. The structure of Swedish breeders back to 25 years ago is well known. READ MORE