Essays about: "MARKETING GREEN"
Showing result 21 - 25 of 222 essays containing the words MARKETING GREEN.
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21. Green Marketing: An opportunity or threat? A study about Swedish companies and their sustainability efforts to secure the future of upcoming generations
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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22. Needed and wanted? The effects of Green Marketing on Customer Satisfaction in the hotel industry.
University essay from Umeå universitet/FöretagsekonomiAbstract : The purpose of this study is to analyze if green marketing influences customer satisfaction significantly in the hotel industry in Umeå. Several green practices are tested to create an overall picture of the behavior on the market. These are Water Conservation, Energy Conservation, Waste Management, Food Management and Labeling. READ MORE
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23. Sustainability and consumers green purchasing priorities in fashion : What the industry’s impact on the environment means for the consumers’ priorities when purchasing new apparel.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : In this era of environmental upheaval, this study sought clarity on the matter of green purchasing behavior. How the fashion industry’s specific impact on the environment has affected consumers' attitude towards companies and their collections. READ MORE
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24. What Green Marketing Strategy to Use Prior To a Greenwashing Scandal?
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Despite the increase in green advertising in the past decade, the way these green messages are communicated and their efficacy when it comes to mitigating damages in case of a greenwashing scandal, is still an area that has not been well-researched. Thus, this paper aims to contribute to closing this research gap by investigating the impact of two different green marketing communication styles on consumers' brand attitude and purchase intention in the context of a greenwashing scandal while also considering the moderating effects of environmental concern and customer skepticism towards green marketing. READ MORE
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25. Digitalt pass för en grönare modeindustri : en fallstudie av hur ett svenskt klädföretag kan nyttja digitaliseringen för att öka trovärdigheten
University essay from SLU/Dept. of EconomicsAbstract : Modeindustrin har en mycket negativ miljöpåverkan. Industrin är global och innebär ofta en komplex och en icke-transparent leverantörskedja med flera olika aktörer. Denna komplexitet och brist på transparens skapar en ohållbar modeindustri där konsumenten utesluts från viktig information för att kunna fatta ett hållbart köpbeslut. READ MORE