Essays about: "MARKETING GREEN"

Showing result 6 - 10 of 222 essays containing the words MARKETING GREEN.

  1. 6. The impact of green taxes on waste reduction – A case study of the impact of two Spanish taxes to support the transition to a Circular Economy

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Lucía Cañas Rivera; [2023]
    Keywords : Circular Economy; Green Taxes; Landfill; LRSC; Plastic; SMEs; Waste;

    Abstract : The current global waste problem presents significant challenges worldwide, and Spain is no different. Factors such as rapid urbanization, population growth, intensive agriculture, linear production models, and changing consumption patterns contribute to the upward trend in waste generation. READ MORE

  3. 7. What is the feasibility of using Power Purchase Agreements as a green electricity sourcing method for a large industrial company? : A Case Study

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Oskar Andersson; Fredrik Lindblad; [2023]
    Keywords : Power Purchase Agreements; Sourcing; Industrial Company; Green Electricity; Renewable Energy; PPA; Power Purchase Agreement; Uppköp; Industriellt bolag; Grön elektricitet; Förnyelsebar energi; PPA;

    Abstract : With the increasing volatility on electricity markets and a growing emphasis on sustainability, renewable electricity has gained significant attention from corporate entities seeking to secure their green energy supply. Among the various methods available for securing green electricity, one method on the rise is Power Purchase Agreements (PPA). READ MORE

  4. 8. All that glitters is not green : A Field Study On Green Marketing Communication Of A Surf Destination Versus Green Practices On Site

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Tilde Eriksson; Ellen Thunberg; Isabell Johansson; [2023]
    Keywords : Green marketing; green sustainability; green consciousness; consumer experience; destination marketing; green destinations; surf destinations; destination branding;

    Abstract : The concern for environmental sustainability is constantly growing within tourist destinations. Environmental concern is leading to increased consumer awareness of green sustainable destinations. The growing interest in sustainability-based practices contributes to companies using green marketing communication to attract green conscious consumers. READ MORE

  5. 9. Market for Reuse - Investigating reuse of acoustic ceilings from a market perspective

    University essay from Lunds universitet/Produktionsekonomi

    Author : Oscar Nilsson; Anton Gunnarsson; [2023]
    Keywords : Green Building Certifications; Circular Economy; Circular Logistics; Circular Marketing; Construction Product Regulation; Management; Reuse; Reverse Logistics; Technology and Engineering;

    Abstract : Context: Today, 96% of Sweden’s materials come from virgin resources and only 3.4% of resources used in Sweden are retained in the value chain. From a total of 266 million tonnes fed into the economy each year, 46.9% consist of construction materials. READ MORE

  6. 10. "The Limits of Nudging": A Case Study on Nudge-based Interventions in E-commerce Sustainability

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Athulya Purushothaman; [2023]
    Keywords : Pro-Environmental Behavior; Nudge; E-Commerce; Digitization; Digital Nudges; Consumer Behavior; Digital Marketing; Earth and Environmental Sciences;

    Abstract : Modern consumerism and overconsumption in e-commerce have profound ecological ramifications, necessitating the adoption of pro-environmental behavior. Imagine a world where sustainable choices are seamlessly integrated into our online shopping experience. READ MORE