Essays about: "MARKETING IN AFRICA"

Showing result 1 - 5 of 34 essays containing the words MARKETING IN AFRICA.

  1. 1. Participation, Empowerment and Power Dynamics in the Digitalisation of Agriculture in Sub-Saharan Africa; Ethnographic Research on the Smallholder Farmers’ Use of Mobile Platforms for Agricultural Development in Kenya

    University essay from Göteborgs universitet/Institutionen för globala studier

    Author : Álvar González Bujedo; [2023-02-09]
    Keywords : ICT; Digital Services; Rural Development; Economic Growth; Poverty Alleviation; Social Practice Theory; Site Analysis; Participant Observation.;

    Abstract : Information and Communication Technologies, such as mobile phones, are hoped to contribute to rural development and poverty alleviation in Sub-Saharan Africa. Based on that mobile platforms bundle diverse digital services, including financing, marketing, and value chain management, they are supposed to be of support to smallholder farmers. READ MORE

  3. 2. Branding and Promotion of Tourism Destinations in Africa : An investigation of the branding and promotion of tourism in Africa, case of Cameroon.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Aisha Bishar; Piffo Lakpa Robertine; [2023]
    Keywords : branding; promotion; marketing; tourism; Cameroon; tourist destination;

    Abstract : This study explores the branding, and promotion of tourist destinations in Cameroon. The research aims to identify strategies and challenges faced in positioning Cameroon as a competitive tourist destination and suggest areas for improvement. READ MORE

  4. 3. “Yebo Gogo, it’s time to braai Mzansi!” Code-Switching, Borrowing, Prestige, Slang, and Persuasion in the Digital Marketing Industry of South Africa

    University essay from

    Author : Daniel Neate; [2022]
    Keywords : Advertising; code-switching; borrowing; slang marketing; covert or overt prestige;

    Abstract : This paper will analyse code-switching, borrowing, slang, and covert or overt prestige in online and television media. The days of OOH (Out Of Home) advertising are becoming obsolete and moving toward a digital age. READ MORE

  5. 4. A qualitative investigation of the role of dynamic capabilities in the Internationalization of born globals : A case study of SMEs in Liberia and Malawi

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Oliver Nyekan; Banda Aaron R.; [2022]
    Keywords : Born Global; Dynamic Capability; Internationalization; Developing Countries; and Small Medium Enterprises;

    Abstract : Abstract Purpose: To investigate the role of dynamic capabilities in the Internationalization of born global firms from developing countries in Africa.  Design approach/Methods: The study employed a qualitative research method with a multiple case research design. Four born global firms from two developing countries in Africa were analyzed. READ MORE

  6. 5. Practices for co-productive planning modes: Urban development in Cape Town : A case study based on the implementation of a design and building development incubator

    University essay from KTH/Urbana och regionala studier

    Author : Idil Warsame; [2019]
    Keywords : Co-production; spatial planning; housing; urban development; informal settlements; small-scale; local communities;

    Abstract : Together with a steadily increasing urban population, South Africa and the city of Cape Town is facing continuously expanding informal settlements and communities with no access to basic human services or adequate housing. There’s an urgent need to design, plan and implement alternative and creative approaches to help stimulate an equal, inclusive and sustainable urban development and strategic spatial planning. READ MORE