Essays about: "MARKETING IN BANKING"

Showing result 16 - 20 of 43 essays containing the words MARKETING IN BANKING.

  1. 16. Banks' Customers Satisfaction and Stock's Returns : Banking Sector - Sweden, Norway, Denmark

    University essay from IHH, Economics, Finance and Statistics

    Author : Nikoletta Konstantopoulou; [2012]
    Keywords : customers satisfaction; systematic risk; stock s returns; upswings; downswings;

    Abstract : Theoretical studies posit that marketing strategies increases customers’ satisfaction and loyalty and decreases the systematic risk of the company’s stock. Many variables such as size, book-to-market and others, which have no special standing in asset-pricing theory, show reli-able power to explain the cross-section of expected stock’s returns. READ MORE

  3. 17. How do the predictors of switching intention influence switching behavior? : A quantitative study of students’ switching behavior in the retail banking context.

    University essay from Företagsekonomi

    Author : Fredrik Olsson; Gabriella Gall; [2012]
    Keywords : retail banking; consumer behavior; switching behavior; switching intention; theory of planned behavior;

    Abstract : Due to the increased number of niched retail banks in Sweden, the competition for the customers has become severe. Bank customers in the Swedish bank market tend to stay with their bank. The challenge of how to manage to attract new customers is a central part of the retail banks’ management tasks. READ MORE

  4. 18. The analysis of antecedents of bank-SME loyalty : professionalism, relationship quality, corporate image & switching barrier as a moderator

    University essay from Sektionen för hälsa och samhälle

    Author : Zahida Sarwary; [2012]
    Keywords : Loyalty; Relationship quality; Corporate image; Switching barrier; expertise; ethical behavior; intimacy; B2B; SME; banking; Marketing;

    Abstract : The aim of this study is to combine the various concepts, in the field of SME in service based industry, being developed independently by researchers. The goal is to provide a comprehensive overview on the rules and interactions of the involved factors. READ MORE

  5. 19. Relationship Management in the Banking Industry : The Use of Facebook

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Sandra Dobosz; [2012]
    Keywords : Bank; Customer Management; Social Media; Word-of-Mouth; Facebook; Relationship Marketing;

    Abstract : The economic situation and the improved technology weaken the bond be-tween banks and their customers. To adapt to the changing behavior of customers banks engage in Social Media with the aim to strengthen their relationship. However, Social Media may not have the expected effect on the banks’ customers. READ MORE

  6. 20. Customer Loyalty - A case study of Swedbank and Länsförsäkringar Bank

    University essay from IHH, Företagsekonomi

    Author : Adisa Sahinovic; Rita Marogy; Amela Buljubasic; [2012]
    Keywords : bank; customer loyalty; Swedbank; Länsförsäkringar; niche; commercial; CRM; customer relationships;

    Abstract : Background: The banking industry is a classic service industry where companiesand customers meet and where their interactions take placedaily. There are many reasons why an unsatisfied customer canchange company to a competitor and the customers that are loyalchoose to stay for certain reasons. READ MORE