Essays about: "MARKETING IN BANKING"

Showing result 21 - 25 of 43 essays containing the words MARKETING IN BANKING.

  1. 21. Moving the World to Islamic Banking. A STUDY OF ISLAMIC BANKING AS A FINANCIAL SYSTEM AND AN ANALYSIS OF HOW IT COULD BE TRANSFERRED TO THE SWEDISH MARKET

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Linnéa Hallberg; Yasmine Åkermark Nettelbladt; [2011-08-30]
    Keywords : Islamic banking; conventional banking; finance; Malaysia; Sweden; marketing; international business;

    Abstract : This thesis provides an explanation of Islamic banking and its concept by the use of a case study of Malaysia, a pioneer within Islamic finance. Furthermore it investigates the implementation of the Islamic banking system in a Western country, where Sweden has been chosen as an example. READ MORE

  3. 22. Marketing mix in banking in the time of a global financial crisis.

    University essay from

    Author : Monika Kaczynska; Lena Al Azzawi; [2011]
    Keywords : international marketing; marketing; marketing mix; crisis; crisis management; banking; swedbank;

    Abstract : Title:Marketing mix in banking in the time of global financial crisis. Purpose:The purpose of this study is to gain better understanding of banks‟ marketing mix in the time of a global financial crisis. READ MORE

  4. 23. Facebook in the Banking Industry : A Case Study in SEB, Sweden

    University essay from IHH, Företagsekonomi

    Author : Dzenana Halilovic; Evelina Samuelsson; Louice Jonson; [2011]
    Keywords : Relationship marketing; social media; Facebook; SEB; communication; loyalty; customer satisfaction; long term relations;

    Abstract : The technological progress the world is experiencing has also changed the way banking is done in Sweden today. One tough challenge for the banking industry is the moderately homogenous products and services they offer, which make banking particularly exposed and sensitive to customers and their switching behaviour. READ MORE

  5. 24. Human Resourses Management (HRM); What Effect Does It Have On Staff Performance And Health Service Delivery In Nigeria – The Case Study of University of Port-Harcourt Teaching Hospital (UPTH), Rivers State, Nigeria

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Motunrayo Obajimi; [2011]
    Keywords : Human Resources Management; Health care delivery; health service delivery; Nigeria; UPTH; Employee attitude; Health sector; Human resources management and health sector;

    Abstract : The health care is a very important sector in Nigeria. Continuous observations of medical practitioners changing to, and picking up employments in other field for example, banking, insurance, oil and gas, marketing etc, pose a question if the problem has to do with Human Resources Management in the health institution where majority of the medical personnel get employed. READ MORE

  6. 25. Customer Involvement In Service Innovation : Study of the bank industry

    University essay from Ekonomihögskolan, ELNU

    Author : Daniel Lindberg; Jimmie Borgqvist; [2011]
    Keywords : ;

    Abstract : Thesis; Master Programme, Marketing Linnæus University, School of Business and Economics in Växjö Authors: Jimmie Borgqvist & Daniel Lindberg Tutor: Sarah Philipson Title: Customer involvement in Service Innovation – a study of the banking industry. Background/Problem: Services are commodities in most service industries and the companies are not putting enough into innovation of services to differentiate themselves from their competitors. READ MORE