Essays about: "MARKETING MIX DECISION"

Showing result 1 - 5 of 17 essays containing the words MARKETING MIX DECISION.

1. 1. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Yulia Lindholm; [2022]
   Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

   Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

3. 2. COVID-19’s Effect on Consumer Decision-Making in Millennials :  A Study of Fashion Consumption in Sweden

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Rafae Ahmad; Yuki Tsuchida; Robin Jonsson; [2021]
   Keywords : Covid-19; Fashion; Millennials; Consumer Decision-Making;

   Abstract : Background: With the COVID-19 pandemic having brought on drastic lifestyle changes in the form of lockdowns, stay at home orders and social distancing directives, there exists an avenue for research for how these circumstances have affected the decision-making process of millennials towards fashion products. This can be done by exploring the changes that the COVID-19 pandemic has had on millennials' consumer decision making process. READ MORE

4. 3. International Students’ Choice of Swedish Higher Education Institution

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Zainab Al-Darraji; Tarik Almohtasib; [2021]
   Keywords : ;

   Abstract : How does the services marketing mix, push-pull factors, and brand reputation influence international student’s choice of a Swedish university?  This study aims to examine the relationship between international student’s choice of a Swedish university and the factors such as services marketing mix, push-pull factors, and brand reputation. The purpose of this paper is to understand how these factors influence international student choices in selecting a Swedish higher education institution. READ MORE

5. 4. The effect of eWOM components on brand attitude and purchase intention : A cross country study between Germany and Sweden

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Tabea Baur; Björn Nyström; [2017]
   Keywords : Components of eWOM; Brand Attitude; Purchase Intention; Culture; Channels; Information Type; Length; Valence; Inorganic eWOM; Perception;

   Abstract : In today ́s technical environment people are surrounded by information. The revolution of the Internet provides consumers with different channels where product information can be found and consumed. READ MORE

6. 5. Influences on the Adaptation and Standardization Level of Swedish MNCs in the German Market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Tyll Wuerfel; Ellen Weiler; [2016]
   Keywords : Standardization; Adaptation; International Marketing Strategy; Sweden; Germany; MNC; Competitive Advantage; Customer Response; Economic Freedom; Consumer Perspective; Retailing; Clas Ohlson; Hardware Store;

   Abstract : The purpose of this thesis is to describe how the factors influence the level of adaptation and standardization of a marketing strategy and subsequently analyze how the factors influence the level of adaptation and standardization of Swedish MNCs’ in the German market. The relevant factors for the decision towards standardization and adaptation are found out using a framework composed by Viswanathan & Dickson (2007). READ MORE