Essays about: "MARKETING STRATEGY IN TELECOMMUNICATION COMPANY"

Found 5 essays containing the words MARKETING STRATEGY IN TELECOMMUNICATION COMPANY.

1. 1. Employee Rebranding : The case of Vivacom

   University essay from IHH, Marketing and Logistics

   Author : Denitsa Velikova; Georgina Todorova; [2012]
   Keywords : Corporate branding; corporate rebranding; employee branding; employee resistance; internal communication; internal marketing; psychological contract; service branding;

   Abstract : Problem: Rebranding in the services is a recent trend, which brings focus to the impor-tance of the employees in this process. Their attitudes, perceptions and views need to be considered by the management when creating the internal communication strategy related to the rebranding in order to direct the employees to the desired brand image. READ MORE

3. 2. Strategic marketing planning in the period of market uncertainty : MTS Ukraine case study

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Diana Chernetska; [2011]
   Keywords : strategic planning; uncertainty; Early warning system;

   Abstract : Nowadays, the trend towards globalization and internationalization of business has strong impact on companies’ strategy. When a company is thinking about strategy development, it needs to pay attention to variable aspects on micro- and macro-level. READ MORE

4. 3. The battle of DTAC in Thailand’s mobile phone operator market

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Parunya Vanasakul; Supisra Arayaphong; Ploychompoo Wankeao; [2008]
   Keywords : Marketing;

   Abstract : ABSTRACT Date: 2008-05-26 Program: International Marketing Course Master Thesis International Marketing (EF0705) Authors Parunya Vanasakul (830422) Ploychompoo Wankeao (850418) Supisra Arayaphong (831102) Teacher Tobias Eltebrandt Title The battle of DTAC in Thailand’s mobile phone operator market Strategic question How can DTAC gain higher market share by focusing on customers in Bangkok? Purpose The purpose of this research is to investigate, analyze current competition between DTAC and other competitors with customer insight in order to find out the possibility for DTAC to gain more market share in Thai telecommunication market by focusing on customers in Bangkok area. Theory and Method Researchers apply ‘Business Strategy theory and Marketing mix for service company or 7Ps’ to answer the strategic question by collecting primary data from questionnaire and interview, while the secondary data are collected from various reliable sources. READ MORE

5. 4. Regionalization and Marketing Mix Strategies of a company

   University essay from Sektionen för lärarutbildning (LUT)

   Author : Anam ul Haq Awan; Shahzad Ali; [2006]
   Keywords : International; Marketing;

   Abstract : Our study deals with the concept of regional trade blocs or open borders (Nordic Region) and their impact on the Marketing Mix Strategies of the firm. The purpose of our study is to analyze the regionalization concept as company point of view and then its impact on the marketing mix strategies of a company operating in Nordic Region. READ MORE

6. 5. Regionalization and Marketing Mix Strategies of a company (A study of Telecommunication Company)

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Anam ul Haq Awan; Shahzad Ali; [2006]
   Keywords : Regionalization; International Marketing Strategies; Trade Blocs;

   Abstract : Our study deals with the concept of regional trade blocs or open borders (Nordic Region) and their impact on the Marketing Mix Strategies of the firm. The purpose of our study is to analyze the regionalization concept as company point of view and then its impact on the marketing mix strategies of a company operating in Nordic Region. READ MORE