Essays about: "MARKETING STRATEGY THESIS social web"

Showing result 1 - 5 of 11 essays containing the words MARKETING STRATEGY THESIS social web.

1. 1. The personalization-privacy paradox: personalized ads on social media : Exploring invasive ads on social media, in relation to perceived usefulness, consumer privacy and trust

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Oliver Hillqvist; Amanda Johnsson Östergren; [2020]
   Keywords : Privacy; trust; social media; invasiveness; usefulness; personalized marketing;

   Abstract : Background: In the realm of online digital marketing, personalization tailored around the user’s interests are becoming the norm. It is becoming more and more challenging for marketers to get the attention of relevant consumers and get heard through all the noise. READ MORE

3. 2. Contemporary brand strategy creation and portrayal of a music artist on social media : A management perspective

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Gustav Ottinger; [2017]
   Keywords : ;

   Abstract : The technological advancements in the web 2.0 era have been argued to have had a great impact on creating brand strategy and conducting communication. The music industry is categorized as a high interactivity industry, thus the interaction between marketing practitioners and consumersis high in its nature. READ MORE

4. 3. Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emily Widen; Jane Macfarlane-Grieve; [2015]
   Keywords : Business and Economics;

   Abstract : Abstract Title: Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy Date of the Seminar: June 2nd, 2015 Course: BUSN39. Degree project in global marketing Authors: Jane Macfarlane-Grieve Emily Widen Advisors: Christian Koch, PhD Keywords: Social Customer Relationship Management, Communication, Twitter, Airline, Customer Satisfaction Thesis purpose: The objective of this research paper is to gain a clear understanding of consumer attitudes and expectations whilst engaging in conversation with airline brands on the social media platform Twitter. READ MORE

5. 4. Do we have a common interest? : Cultivating relationships or spreading information; a study of Strategic Political Communication on Facebook.

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Sean Rembe Mc Hugh; Amanda Gibbs Sjödin; [2015]
   Keywords : political communication; strategic communication; reputation management; relationship marketing;

   Abstract : Title: Do we have a common interest? - Cultivating relationships or spreading information; a study of Strategic Political Communication on Facebook. Authors: Amanda Gibbs Sjödin & Sean Rembe Mc Hugh Course: Medie- och Kommunikationsvetenskap C, Bachelor Thesis Paper, 15hp, HT 2014. READ MORE

6. 5. Integrating Social Media into the Marketing Communication Strategy : The Case of ID24

   University essay from IHH, Företagsekonomi

   Author : Irsa Amerian; Natallia Pisareva; [2012]
   Keywords : Social media; Marketing communication; Integrated marketing; B2B companies;

   Abstract : Problem:  Integration of social media tools in marketing practice of B2B companies is not a widespread phenomenon yet. However, particular patterns of involvement already exist. Companies get connected through social media and they use Web 2.0 tools to engage the customers in communication and to interact and build relationships with them. READ MORE