Essays about: "MARKETING VS SALES"

Found 3 essays containing the words MARKETING VS SALES.

  1. 1. Staying competitive with the help of social proof - A quantitative study on the strength of different social proof tactics in an online context and the moderating effect of brand equity

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Marcus Hagström; Teo Bodin; [2021]
    Keywords : social proof; e-commerce; popularity information; customer reviews; brand equity;

    Abstract : The recent growth in global e-commerce sales caused by the Coronavirus pandemic has created cause for retail brands to re-evaluate the employed social influence tactics on their online product pages in an effort to remain competitive. Two tactics which are commonly used on these online product pages are popularity information statistics and customer reviews. READ MORE

  3. 2. Social Media Marketing vs. Prevalent Marketing Practices Master Thesis : A Study of Marketing Approaches for Micro firms in Sweden

    University essay from IHH, Centre for Innovation Systems, Entrepreneurship and Growth; JIBS Entrepreneurship Centre

    Author : Muhammad Tariq; Abdul ghaffar; [2010]
    Keywords : Social Media Marketing; Conventional Marketing Practices; Relationship marketing; Adoption of social media;

    Abstract : Background In Sweden almost 90% of businesses are micro in nature which plays a pivotal role in the economy by generating employment opportunities as well as serving a source of instilling entrepreneurial spirit and innovation. Due to their invaluable contributions to the economy, their survival through revenue generating marketing practices has become an area of much more interest than ever realized before. READ MORE

  4. 3. Globally standardised vs. locally adapted packaging - A case study at Sony Ericsson Mobile Communications AB

    University essay from Lunds universitet/Förpackningslogistik

    Author : Magnus Fagerlund; Jonas Körner; [2010]
    Keywords : standardisation and adaptation.; packaging logistics; packaging strategy; packaging portfolio; Technology and Engineering;

    Abstract : This thesis explore how the balance of a packaging standardisation and adaptation strategy, from a distribution and sales perspective on different markets, can satisfy the markets needs and increase sales. An inductive approach has been used as well as the thesis is both explorative and explanatory. READ MORE