Essays about: "MARKETING mba"

Showing result 1 - 5 of 45 essays containing the words MARKETING mba.

  1. 1. Development of a data-driven marketing strategy for an online pharmacy

    University essay from Högskolan Dalarna/Institutionen för information och teknik

    Author : Gelaye Worku Holmér; Ishara H. Gamage; [2022]
    Keywords : Online pharmacies; data-driven marketing strategies; market basket analysis; exploratory analysis; Apriori algorithm;

    Abstract : The term electronic commerce (e-commerce) refers to a business model that allows companies and individuals to buy and sell goods and services over the internet. The focus of this thesis is on online pharmacies, a segment of the ecommerce market. READ MORE

  3. 2. Impact of country of origin on consumer purchase intention among Pakistani customers buying fashion clothes online

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Hafiz Azhar Ahmed Khan; [2022]
    Keywords : Country of origin; Consumer preference; Consumer purchase intention; and Fashion clothes.;

    Abstract : Title: Impact of country of origin on consumer purchase intention amongPakistani customers buying fashion clothes onlineLevel: Master Programme in Business Administration (MBA): Business ManagementAuthor: Hafiz Azhar Ahmed KhanSupervisor: Dr. Ehsanul Huda Chowdhury & Dr. Katarina ArbinExaminer: Dr. READ MORE

  4. 3. Communication of Green Marketing Strategies for Creating Consumer Awareness : A study of grocery retail sector in Sweden

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Archana Yadev Ganganaboina; Riaz Sana; [2017]
    Keywords : communication; green marketing; ecolabel; customer awareness;

    Abstract : Abstract Title:  Communication of Green Marketing Strategies for Creating Consumer Awareness: A study of grocery retail sector of Sweden.  Level: Final assignment for Master Degree in Business Administration (MBA) Aim: The aim of the study is to explore the process of green marketing communication (preferred communication channels and messages) to create the customers awareness about eco-friendly products. READ MORE

  5. 4. Berättelse som berör : kan storytelling bidra till att säkra den framtida kompetensförsörjningen inom Sveaskog?

    University essay from SLU/Dept. of Forest Products

    Author : Caroline Lagergren; [2016]
    Keywords : marknadsföring; rekrytering; skogsindustrin och varumärke; brand; forest industry; marketing and recruitment;

    Abstract : Skogsindustrin är en av de största basindustrierna i Sverige och erbjuder många arbetstillfällen. Ett av de största företagen inom branschen är Sveaskog, vilket är det enda statliga skogsbolaget och innehar ett skogsinnehav som motsvara 14 procent av landets skogsareal. READ MORE

  6. 5. Managed Service in Telecommunication Sector : getting the messages across: mMBA Marketing Management Thesis

    University essay from Avdelningen för ekonomi

    Author : Peter Landhed; [2011]
    Keywords : ;

    Abstract : This thesis will look at what marketing channels to be used and what type, or types of marketing message for a vertical diversification into managed services. A diversification from a goods only company into both a goods and services company. It looks at this marketing challange in the telecommunication sector within the English market. READ MORE