Essays about: "MASCOT"

Found 4 essays containing the word MASCOT.

  1. 1. Storytelling For Sustainability In Developing Economy Tourism : A Cross-case analysis of Ecotourism Organizations in Cambodia and Trinidad and Tobago

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Clarence Bacchus; Chamreoun KEO; [2023]
    Keywords : sustainability storytelling; ecotourism leaders; developing economies; Cambodia; Trinidad and Tobago; internal stakeholder; employees; local communities;

    Abstract : The purpose of this study is to investigate the use of sustainability storytelling in ecotourism organizations in Cambodia and Trinidad and Tobago. These two countries were specifically selected for a cross-case analysis due to their shared characteristics as developing economies. READ MORE

  3. 2. What influences most: Celebrities, Influencers, or Mascots?: Investigating the effectiveness of different Endorsers in Consumer Communication

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emma Edström; Yufei Erik Luo; [2023]
    Keywords : Endorser Marketing; Source Credibility Model; Source Attractiveness Model; Product Match-Up Hypothesis; Endorsement;

    Abstract : This thesis aims to bring insights into the field of endorser marketing. Celebrity, mascot, and influencer endorsements, especially with the rise of social media, are very popular and often-used by marketers in B2C marketing. READ MORE

  4. 3. Shaping an Iconic Species : From the giant panda to the red panda and the Tibetan antelope

    University essay from Uppsala universitet/Institutionen för arkeologi och antik historia

    Author : Kefan Huang; [2020]
    Keywords : Iconic species; Giant panda; Crested ibis; Red panda; Tibetan antelope; Ethography; Anthropomorphism; Panda base; Mascot;

    Abstract : This thesis is based and developed on the ambiguous and open conception, iconic species, which reveals the relationship between human society and non-human species that goes be- yond its biological status. From the case of the giant panda, I attempt to deconstruct the shap- ing process of an iconic species from multiple perspectives, which includes how a specific cultural context, or a specific historical period contributes to the shaping process and how the government and the public diverge or even clash around the shaping process. READ MORE

  5. 4. Design Development of an Energy Supplier Application Focusing on the User Experience

    University essay from Lunds universitet/Ergonomi och aerosolteknologi

    Author : Ayla Borglund; Julia Giver; [2019]
    Keywords : UX; UI; Interaction design; User test; Prototyping; Environmental awareness; Technology and Engineering;

    Abstract : What do customers want from an energy supplier application? To meet the increasing digitalization of the society, the energy supplier Kraftringen strives to create a new application that will match the customer’s needs and Kraftringen’s vision. This thesis was performed in order to present a user interface proposal of Kraftringen’s new application, to improve the user experience. READ MORE