Essays about: "MASS COMMUNICATION"

Showing result 1 - 5 of 150 essays containing the words MASS COMMUNICATION.

1. 1. Navigating the Evolving World of Fashion In-Game Advertising

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Evgenia Maria Botini; [2023]
   Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

   Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

3. 2. The Integration of Chinese Internet Neologisms into Everyday Language: An Empirical Study Using Baidu Index and Online Surveys

   University essay from Lunds universitet/Kinesiska; Lunds universitet/Masterprogram: Språk och språkvetenskap

   Author : Weicheng Li; [2023]
   Keywords : Internet neologisms; language integration; search trends; familiarity; patterns; Languages and Literatures;

   Abstract : The emergence of the Internet language has profoundly impacted everyday communication in China. This study examines the integration of Chinese Internet neologisms into everyday language. READ MORE

4. 3. Between a Rune Stone and a Hard Place: Deconstructing Mass Media Influence on Knowledge Production in Viking Age Archaeogenetic Publications

   University essay from Lunds universitet/Arkeologi

   Author : Kyle Koch; [2023]
   Keywords : History and Archaeology;

   Abstract : The archaeological traditions of the Viking Age have a complex history. Some of it has been nationalist in orientation, at times constructing proud historical narratives reflecting ownership in and continuity of the past. READ MORE

5. 4. Not All Heros Wear Capes

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Fang Cheng; Hanna Åstrand; [2023]
   Keywords : Keywords: Emotion Creation; Brand Archetype; Myth-telling; System 1; Hero; Ordinary People; Hero’s Journey; Business and Economics;

   Abstract : Purpose: The main purpose of this study is to enhance our understanding of branding communication with mass audiences using ordinary people in myth treatment. Methodology: This qualitative study explores the phenomenon of ordinary people portrayed as heroes in advertisements in an abductive manner. READ MORE

6. 5. Design, Modeling, and Testing of a Force Feedback Haptic Device for Simulated Robot Interaction

   University essay from Linköpings universitet/Institutionen för systemteknik

   Author : Patrik Lindström; [2023]
   Keywords : Force Feedback; Impedance Control; PD-gain; Dynamic Behavior; Closed-chain; Master-Slave; Parallel Manipulator; Kinematics Redundancy; Mass-Spring-Damper; Position Control; Current Control; Modeling; Design; Joints; Delta robot; Differential Equations; External Torques; Kinematics; Forward Kinematics; Inverse Kinematics; Dynamic Matrices; Jacobian; URDF; Haptics; Haptic Device; Solidworks; CAD; Maxon Motors; EtherCAT; Beckhoff;

   Abstract : Haptic feedback is a growing phenomenon that incorporates the sense of touch through tactile sensations such as vibrations, electrical signals, air pressure, and sound waves or through force feedback, which employs torques and/or forces to replicate the pressure and weight of a simulated object. Utilizing haptic technology establishes a communication bridge between the user and the technical component, enhancing the user's understanding of the technical component's surroundings. READ MORE