Essays about: "MBA Finance"

Found 2 essays containing the words MBA Finance.

1. 1. Evaluation of Customers Adoption  of Mobile Technologies For Shopping and Factors Motivating Consumers to  Adopt Mobile Shopping.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Muhammad Junaid; muhammad Iqbal Fahim; [2016]
   Keywords : Mobile commerce; mobile banking applications; Customers’ satisfaction;

   Abstract : Advancement in information technology has influenced various aspects of human lives. The penetration of information technology is likely to increase in future. Therefore, it is imperative that one should be aware of the factors, which encourage or discourage customers towards use of information technology and related products and services. READ MORE

3. 2. Organic labelled foodstuff on the Swedish market - KRAV’s work with segmentation, positioning, brand and credibility. : MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Eva Wiktorin; [2008]
   Keywords : KRAV; Swedish organic foodstuff market; segmentation; positioning; brand; credibility; ethics and Social responsibility;

   Abstract : Aim: The aim of this study is to investigate how an organization which is based on ethic and social responsibility works with segmentation, positioning and brand. Do their specific need of credibility have any impact on how they work with segmentation, positioning and brand? How do they work with credibility? KRAV is an ingredient brand based on ethic and social responsibility, they operate in the Swedish organic foodstuff market offering organic standards, certification and inspections according to these standards and a KRAV-label. READ MORE