Essays about: "MBA STRATEGY"

Showing result 1 - 5 of 20 essays containing the words MBA STRATEGY.

1. 1. Development of a data-driven marketing strategy for an online pharmacy

   University essay from Högskolan Dalarna/Institutionen för information och teknik

   Author : Gelaye Worku Holmér; Ishara H. Gamage; [2022]
   Keywords : Online pharmacies; data-driven marketing strategies; market basket analysis; exploratory analysis; Apriori algorithm;

   Abstract : The term electronic commerce (e-commerce) refers to a business model that allows companies and individuals to buy and sell goods and services over the internet. The focus of this thesis is on online pharmacies, a segment of the ecommerce market. READ MORE

3. 2. Motivating Factors Influencing Consumers’ Brand Preferences for mobile phones: University of Gavle Students.

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Chinedu Ekemba; Emin Ali Emurla; [2017]
   Keywords : Extrinsic and intrinsic factors; Brand name; word of mouth; product physical appearance; product features; socio-economic factor; and prestige.;

   Abstract : Title: Motivating factors influencing consumers’ Brand preferences for mobile phones: University of Gavle students Level: Final assignment for Master degree in Business Administration (MBA) Authors: Chinedu Ekemba and Emurla Emin Ali Supervisor: Professor Ehsanul Huda Chowdhury Examiner: Professor Maria Fregidou-Malama Date: 2017- June Aim: The aim of this study is to investigate the motivating factors that influence University Gavle students to prefer a particular Mobile phone brand. Method: A qualitative study is carried out based on primary data; the primary data was collected through semi-structured interview with twenty of University of Gavle Students by the use of face to face interview. READ MORE

4. 3. Berättelse som berör : kan storytelling bidra till att säkra den framtida kompetensförsörjningen inom Sveaskog?

   University essay from SLU/Dept. of Forest Products

   Author : Caroline Lagergren; [2016]
   Keywords : marknadsföring; rekrytering; skogsindustrin och varumärke; brand; forest industry; marketing and recruitment;

   Abstract : Skogsindustrin är en av de största basindustrierna i Sverige och erbjuder många arbetstillfällen. Ett av de största företagen inom branschen är Sveaskog, vilket är det enda statliga skogsbolaget och innehar ett skogsinnehav som motsvara 14 procent av landets skogsareal. READ MORE

5. 4. Oracle Strategy in Business Development : MBA-thesis in marketing

   University essay from Avdelningen för ekonomi

   Author : Hamidreza Talebi-Taher; [2010]
   Keywords : Application; Business; Database; Oracle; Strategy;

   Abstract : Aim: The aim of this research has been to answer the question of how and based on what combination of grand strategies, Oracle as a high-tech company, developed and improved its business and affected its competitors and other industries. Method: Analytical study of published literature and Oracle internal annual reports combined with personal experience of working with Oracle products and observing its strategies for more than a decade have been the essential part of this study. READ MORE

6. 5. Political Marketing and the 2008 U.S. Presidential Primary Elections : MBA-thesis in marketing

   University essay from Institutionen för ekonomi; Ämnesavdelningen för företagsekonomi

   Author : Veronica Johansson; [2010]
   Keywords : political marketing; marketing; presidential election; primary election; strategy; grassroots movement; social networking;

   Abstract : Aim: Over the years, marketing has become a more and more important tool in politics in general. In order to campaign successfully – and become the President-elect - in the U.S. Presidential Election, marketing is indispensable. READ MORE