Essays about: "MBA strategic Management thesis"

Found 5 essays containing the words MBA strategic Management thesis.

  1. 1. Changing the Game :  a Pre-Study to Marketing Planning in a Local Squash Club; MBA-thesis in marketing

    University essay from Avdelningen för ekonomi

    Author : Patrik Zackrisson; [2010]
    Keywords : Marketing Plan; SWOT; Competitive Advantage; MIO Matrix Model; Online-Questionnaire; Marketing Strategies; Marketing Planning Process;

    Abstract : Aim: The purpose was to perform a pre-study to marketing planning for a local squash club in Sweden that had difficulties with membership growth and development. This pre-study would provide the squash club with valuable information and a starting point when creating its first marketing plan. READ MORE

  2. 2. Oracle Strategy in Business Development : MBA-thesis in marketing

    University essay from Avdelningen för ekonomi

    Author : Hamidreza Talebi-Taher; [2010]
    Keywords : Application; Business; Database; Oracle; Strategy;

    Abstract : Aim: The aim of this research has been to answer the question of how and based on what combination of grand strategies, Oracle as a high-tech company, developed and improved its business and affected its competitors and other industries. Method: Analytical study of published literature and Oracle internal annual reports combined with personal experience of working with Oracle products and observing its strategies for more than a decade have been the essential part of this study. READ MORE

  3. 3. Strategies Used By Logistics Firms To Minimize Costs And Maximize Services : MBA-thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Kenneth Ebi-Ndie; [2009]
    Keywords : Logistics; Customer Service; Order Processing; Distribution; Channel Designs; Terminals; Storage and Handling of Inventory; Material Handling Devices.;

    Abstract : Aim: More and more organizations worldwide want to develop products for global markets. At the same time, they need to make their products available in the global market to be competitive. One of today's trends to solve this problem of making products in the global market is by involving logistics to manage complex distribution requirements. READ MORE

  4. 4. Starting business operations abroad : MBA-thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Heli Blomberg; [2008]
    Keywords : Competitor analysis; new markets; ICT industry in Finland;

    Abstract : This thesis is conducted for Monitor Industriutveckling AB. The company grows fast and is ready to consider the expansion of its business abroad. The details how to pro-ceed with the expansion are yet to be set. The purpose of this work is to examine dif-ferent options to aid the company management select the most meaningful way to proceed. READ MORE

  5. 5. Adding value to business performance through cost benefit analyses of information security investments : MBA-thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Lucas Cardholm; [2007]
    Keywords : cost benefit analysis; information security investment; TBO; EVA; ROSI; business performance; business case; information technology; ROI ROIC ; NPV; IRR MIRR ; FCF; DCF; Payback Period; TCO;

    Abstract : The purpose of this thesis is to present an approach for good practice with regards to using cost benefit analysis (CBA) as a value-adding activity in the information security investment process for large enterprises. The approach is supported by empirical data. READ MORE