Essays about: "MBA study objective"

Found 5 essays containing the words MBA study objective.

  1. 1. Berättelse som berör : kan storytelling bidra till att säkra den framtida kompetensförsörjningen inom Sveaskog?

    University essay from SLU/Dept. of Forest Products

    Author : Caroline Lagergren; [2016]
    Keywords : marknadsföring; rekrytering; skogsindustrin och varumärke; brand; forest industry; marketing and recruitment;

    Abstract : Skogsindustrin är en av de största basindustrierna i Sverige och erbjuder många arbetstillfällen. Ett av de största företagen inom branschen är Sveaskog, vilket är det enda statliga skogsbolaget och innehar ett skogsinnehav som motsvara 14 procent av landets skogsareal. READ MORE

  3. 2. Recognition of Brand Equity and Advertising in the Banking Industry in Cameroon. Case study Citibank N.A. : MBA-thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Ferdinand Enoayuk Abangma; [2009]
    Keywords : Brand Equity; Brand Awareness; Citibank N.A-Cameroon; Telephone interview;

    Abstract : PURPOSEThe main purpose of this research is to determine the consumer level approach of brand equity in Citibank N.A using empirical information based on its brand awareness. The awareness of a brand would show the level of the brand recognition. READ MORE

  4. 3. Improving Customer Perceived Value at the Liberty Program, Naples Italy : MBA-thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Elinor Johnson; [2008]
    Keywords : segmentation;

    Abstract : Aim: This study is based upon the premise that creating value is the basis for all businesses (Grant, 2002; Day, 1990; Porter, 1996; Woodruff, 1997). The research problem and ultimate purpose of the study is to determine how customer perceived value can be improved at the Liberty Program, Naples Italy. READ MORE

  5. 4. Six Sigma at Saab Avitronics - Recommendations for implementation : MBA-thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Catrine Köpsén; [2008]
    Keywords : Six Sigma; implementing improvements; Six Sigma success factors; recommendations for implementation of Six Sigma; Saab Avitronics;

    Abstract : Aim: This study investigates the degree of Six Sigma implementation in the aviation industry where it has been successful and is widely spread. Six Sigma is a quality measurement and improvement program and provides businesses with the tools to improve the capability of their business processes. READ MORE

  6. 5. Strategic Alliances in German Banking : MBA-thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Mikaela Meese; [2008]
    Keywords : Co-operation; strategic alliance; banks; Germany;

    Abstract : The core purpose of this study is to follow the development of strategic alliances within the banking sector. The objective is to get an idea of the use of strategic alliances in German banking and, furthermore, to understand what kind of alliances are entered and why. This will be achieved by analyzing and evaluating different German banks. READ MORE