Essays about: "MBA thesis IN MANAGEMENT product mix"

Found 2 essays containing the words MBA thesis IN MANAGEMENT product mix.

1. 1. Fujitsu Services AB Should they change their product mix : MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Maria Engström; [2008]
   Keywords : Product mix; change management; internal marketing; customer relations; lean;

   Abstract : Aim: The aim of the study is to analyze what product mix Fujitsu Services AB should focus on in the future. That is if they should focus on service and consulting, or hardware products, or a mix of them both? The following sub-questions have been used to answer the research question. READ MORE

3. 2. Networked products create new business opportunities : MBA thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Anders Gustafsson; [2007]
   Keywords : Networked products; smart services; added value; marketing mix; marketing strategies; value chain; business models;

   Abstract : This work is performed as a pre-study to investigate new business opportunities for companies who are product-centric oriented but want to move in the direction of being a customer-centric organization by using technologies based on networked products. The study describes IntelliCom, which is a company selling network enabling products. READ MORE