Essays about: "MBA thesis IN sustainability"

Found 4 essays containing the words MBA thesis IN sustainability.

1. 1. Marketing Management in Non-Governmental Organizations in Kosovo : MBA-thesis in markeging

   University essay from Ämnesavdelningen för företagsekonomi

   Author : Vjosa Mullatahiri; [2010]
   Keywords : Marketing management; Non-Governmental Organization NGO ; Kosovo; marketing plan; beneficiaries; volunteer; civil society; nonprofit sector;

   Abstract : This paper presents the marketing management of the nonprofit sector as a prerequisite for NGO sustainability. It examines the existing literature on the nonprofit marketing, the current situation of the local NGOs in Kosovo with regards to the application of marketing. READ MORE

3. 2. Addressing Eco-friendliness as a Marketing Strategy: An investigation in the car industry : MBA-thesis in marketing

   University essay from Akademin för utbildning och ekonomi

   Author : Emilene Reis Leite; [2010]
   Keywords : Green Marketing; Innovation; Value creation; Market orientation;

   Abstract : Research Questions: Environmental consideration has influenced managerial decisions and has required from firms to develop an organizational culture that focus on the environmental issues. Despite the importance of adopting a business philosophy that take into account the ecological concerns few studies have examined the relationship between market orientation and environmental practices. READ MORE

4. 3. Organic labelled foodstuff on the Swedish market - KRAV’s work with segmentation, positioning, brand and credibility. : MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Eva Wiktorin; [2008]
   Keywords : KRAV; Swedish organic foodstuff market; segmentation; positioning; brand; credibility; ethics and Social responsibility;

   Abstract : Aim: The aim of this study is to investigate how an organization which is based on ethic and social responsibility works with segmentation, positioning and brand. Do their specific need of credibility have any impact on how they work with segmentation, positioning and brand? How do they work with credibility? KRAV is an ingredient brand based on ethic and social responsibility, they operate in the Swedish organic foodstuff market offering organic standards, certification and inspections according to these standards and a KRAV-label. READ MORE

5. 4. Indirect Management Consulting : MBA thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Fredrik Skålén; [2007]
   Keywords : Management consulting; change management; e-learning; operations management; consultancy; work organization;

   Abstract : Indirect Management Consulting (IMC) is a new concept within organizational change management consulting. The basic principle is to make the client more active in the change effort compared to conventional management consulting where the consultant actively drives the change. READ MORE