Essays about: "MBA thesis marketing model"

Showing result 1 - 5 of 16 essays containing the words MBA thesis marketing model.

1. 1. Development of a data-driven marketing strategy for an online pharmacy

   University essay from Högskolan Dalarna/Institutionen för information och teknik

   Author : Gelaye Worku Holmér; Ishara H. Gamage; [2022]
   Keywords : Online pharmacies; data-driven marketing strategies; market basket analysis; exploratory analysis; Apriori algorithm;

   Abstract : The term electronic commerce (e-commerce) refers to a business model that allows companies and individuals to buy and sell goods and services over the internet. The focus of this thesis is on online pharmacies, a segment of the ecommerce market. READ MORE

3. 2. Can the low cost boom in aviation reach long distance destinations? : MBA thesis in marketing

   University essay from Avdelningen för ekonomi

   Author : Vladka Sturesson; [2011]
   Keywords : Airlines; low cost; long-haul; travel manager; corporate travel policy;

   Abstract : Aim The commercial success of some low cost airlines presents the low cost model as very attractive. Until now their main focus has been on short-haul routes, but it is no surprise that they show an interest in entering the long-haul routes market as recent trends are very promising. READ MORE

4. 3. Changing the Game :  a Pre-Study to Marketing Planning in a Local Squash Club; MBA-thesis in marketing

   University essay from Avdelningen för ekonomi

   Author : Patrik Zackrisson; [2010]
   Keywords : Marketing Plan; SWOT; Competitive Advantage; MIO Matrix Model; Online-Questionnaire; Marketing Strategies; Marketing Planning Process;

   Abstract : Aim: The purpose was to perform a pre-study to marketing planning for a local squash club in Sweden that had difficulties with membership growth and development. This pre-study would provide the squash club with valuable information and a starting point when creating its first marketing plan. READ MORE

5. 4. The Environment to Invest in Marketing and Processing of Cocoa : The Case of Ghana; MBA-thesis in marketing

   University essay from Avdelningen för ekonomi

   Author : Wisdom Winston Nyumuyo; [2010]
   Keywords : Business Environment; Ghana; Cocoa sector; PESTEL Model; Macro and Micro;

   Abstract : Purpose: This research work is to discuss the various forces/ factors that affect the business environment of Ghana which impacts investing in marketing and processing of cocoa beans in Ghana. In order to determine or classify Ghana as an attractive destination or otherwise to invest in cocoa marketing and processing there is the need to discuss the prevailing macro business environmental forces which little is known about to investors, managers and policy makers in cocoa trade. READ MORE

6. 5. On Target Marketing in Mobile Devices : MBA-thesis in marketing

   University essay from Ämnesavdelningen för företagsekonomi; Institutionen för ekonomi

   Author : Fredrik Wessén; Mats Forsberg; [2010]
   Keywords : targeting marketing in mobile devices; customer segmentation; the Long Tail; long term customer relationship; personal integrity; customer consent; media houses; Google; Schibsted; Bonnier; Mobiento; Aftonbladet; Swedma; PTS;

   Abstract : In the best of worlds, all marketing is relevant. This study brings light to and creates understanding for how to capture the opportunities for target marketing, given by resent technical development and improvement. Customers often perceive marketing on the internet as annoying, embarrassing, repetitive and sometimes even noisy. READ MORE