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Showing result 1 - 5 of 43 essays matching the above criteria.
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1. Development of a data-driven marketing strategy for an online pharmacy
University essay from Högskolan Dalarna/Institutionen för information och teknikAbstract : The term electronic commerce (e-commerce) refers to a business model that allows companies and individuals to buy and sell goods and services over the internet. The focus of this thesis is on online pharmacies, a segment of the ecommerce market. READ MORE
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2. Impact of country of origin on consumer purchase intention among Pakistani customers buying fashion clothes online
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Title: Impact of country of origin on consumer purchase intention amongPakistani customers buying fashion clothes onlineLevel: Master Programme in Business Administration (MBA): Business ManagementAuthor: Hafiz Azhar Ahmed KhanSupervisor: Dr. Ehsanul Huda Chowdhury & Dr. Katarina ArbinExaminer: Dr. READ MORE
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3. Managed Service in Telecommunication Sector : getting the messages across: mMBA Marketing Management Thesis
University essay from Avdelningen för ekonomiAbstract : This thesis will look at what marketing channels to be used and what type, or types of marketing message for a vertical diversification into managed services. A diversification from a goods only company into both a goods and services company. It looks at this marketing challange in the telecommunication sector within the English market. READ MORE
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4. Can the low cost boom in aviation reach long distance destinations? : MBA thesis in marketing
University essay from Avdelningen för ekonomiAbstract : Aim The commercial success of some low cost airlines presents the low cost model as very attractive. Until now their main focus has been on short-haul routes, but it is no surprise that they show an interest in entering the long-haul routes market as recent trends are very promising. READ MORE
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5. Changing the Game : a Pre-Study to Marketing Planning in a Local Squash Club; MBA-thesis in marketing
University essay from Avdelningen för ekonomiAbstract : Aim: The purpose was to perform a pre-study to marketing planning for a local squash club in Sweden that had difficulties with membership growth and development. This pre-study would provide the squash club with valuable information and a starting point when creating its first marketing plan. READ MORE