Essays about: "MBA thesis marketing"

Showing result 6 - 10 of 43 essays containing the words MBA thesis marketing.

1. 6. Oracle Strategy in Business Development : MBA-thesis in marketing

   University essay from Avdelningen för ekonomi

   Author : Hamidreza Talebi-Taher; [2010]
   Keywords : Application; Business; Database; Oracle; Strategy;

   Abstract : Aim: The aim of this research has been to answer the question of how and based on what combination of grand strategies, Oracle as a high-tech company, developed and improved its business and affected its competitors and other industries. Method: Analytical study of published literature and Oracle internal annual reports combined with personal experience of working with Oracle products and observing its strategies for more than a decade have been the essential part of this study. READ MORE

3. 7. Impediments to Adopting Sustainable Transportation in Developing Countries – TheCase of Tricycles in Nigeria : MBA-thesis in marketing

   University essay from Avdelningen för ekonomi

   Author : Oladipupo Akin-Tepede; [2010]
   Keywords : Sustainable Transport; Tricycles; Stakeholder Cooperation; Dominant Demand;

   Abstract : The aim of this paper is to discuss the impediments to adopting sustainabletransportation in developing countries using tricycles in Nigeria as a case study.Two Executives of Chongqing Beyond Company in China, Marketing Managerof Kayemel Tricycle in India, Brand Manager of keke POeT, the chairman ofTricycle Association, Idewu Routes, the chairman of Tricycle Association,Liverpool Routes and a member of Transport Committee, Obafemi AwolowoUniversity (OAU) were interviewed. READ MORE

4. 8. Political Marketing and the 2008 U.S. Presidential Primary Elections : MBA-thesis in marketing

   University essay from Institutionen för ekonomi; Ämnesavdelningen för företagsekonomi

   Author : Veronica Johansson; [2010]
   Keywords : political marketing; marketing; presidential election; primary election; strategy; grassroots movement; social networking;

   Abstract : Aim: Over the years, marketing has become a more and more important tool in politics in general. In order to campaign successfully – and become the President-elect - in the U.S. Presidential Election, marketing is indispensable. READ MORE

5. 9. The Environment to Invest in Marketing and Processing of Cocoa : The Case of Ghana; MBA-thesis in marketing

   University essay from Avdelningen för ekonomi

   Author : Wisdom Winston Nyumuyo; [2010]
   Keywords : Business Environment; Ghana; Cocoa sector; PESTEL Model; Macro and Micro;

   Abstract : Purpose: This research work is to discuss the various forces/ factors that affect the business environment of Ghana which impacts investing in marketing and processing of cocoa beans in Ghana. In order to determine or classify Ghana as an attractive destination or otherwise to invest in cocoa marketing and processing there is the need to discuss the prevailing macro business environmental forces which little is known about to investors, managers and policy makers in cocoa trade. READ MORE

6. 10. Marketing Management in Non-Governmental Organizations in Kosovo : MBA-thesis in markeging

   University essay from Ämnesavdelningen för företagsekonomi

   Author : Vjosa Mullatahiri; [2010]
   Keywords : Marketing management; Non-Governmental Organization NGO ; Kosovo; marketing plan; beneficiaries; volunteer; civil society; nonprofit sector;

   Abstract : This paper presents the marketing management of the nonprofit sector as a prerequisite for NGO sustainability. It examines the existing literature on the nonprofit marketing, the current situation of the local NGOs in Kosovo with regards to the application of marketing. READ MORE