Essays about: "MBA thesis on internal Marketing"

Showing result 1 - 5 of 6 essays containing the words MBA thesis on internal Marketing.

1. 1. Changing the Game :  a Pre-Study to Marketing Planning in a Local Squash Club; MBA-thesis in marketing

   University essay from Avdelningen för ekonomi

   Author : Patrik Zackrisson; [2010]
   Keywords : Marketing Plan; SWOT; Competitive Advantage; MIO Matrix Model; Online-Questionnaire; Marketing Strategies; Marketing Planning Process;

   Abstract : Aim: The purpose was to perform a pre-study to marketing planning for a local squash club in Sweden that had difficulties with membership growth and development. This pre-study would provide the squash club with valuable information and a starting point when creating its first marketing plan. READ MORE

3. 2. Oracle Strategy in Business Development : MBA-thesis in marketing

   University essay from Avdelningen för ekonomi

   Author : Hamidreza Talebi-Taher; [2010]
   Keywords : Application; Business; Database; Oracle; Strategy;

   Abstract : Aim: The aim of this research has been to answer the question of how and based on what combination of grand strategies, Oracle as a high-tech company, developed and improved its business and affected its competitors and other industries. Method: Analytical study of published literature and Oracle internal annual reports combined with personal experience of working with Oracle products and observing its strategies for more than a decade have been the essential part of this study. READ MORE

4. 3. Marketing management at Uppsala University Hospital : a case study in Swedish health care marketing; MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Per-Håkan Olausson; Carina Olausson; [2009]
   Keywords : health care marketing; marketing management; Uppsala University Hospital;

   Abstract : Aim:The overall aim of this study was to obtain more knowledge on the implementation of health care marketing in Sweden, using Uppsala University Hospital (UUH) as a case study. Additionally, based on the results of this case study, the aim was also to give concrete suggestions on how to enable increased focus on the formulation and implementation of health care marketing management strategies. READ MORE

5. 4. Fujitsu Services AB Should they change their product mix : MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Maria Engström; [2008]
   Keywords : Product mix; change management; internal marketing; customer relations; lean;

   Abstract : Aim: The aim of the study is to analyze what product mix Fujitsu Services AB should focus on in the future. That is if they should focus on service and consulting, or hardware products, or a mix of them both? The following sub-questions have been used to answer the research question. READ MORE

6. 5. Six Sigma at Saab Avitronics - Recommendations for implementation : MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Catrine Köpsén; [2008]
   Keywords : Six Sigma; implementing improvements; Six Sigma success factors; recommendations for implementation of Six Sigma; Saab Avitronics;

   Abstract : Aim: This study investigates the degree of Six Sigma implementation in the aviation industry where it has been successful and is widely spread. Six Sigma is a quality measurement and improvement program and provides businesses with the tools to improve the capability of their business processes. READ MORE