Essays about: "MBA-Thesis in management"

Showing result 1 - 5 of 16 essays containing the words MBA-Thesis in management.

  1. 1. The adoption of E-Commerce, a study of the Iranian oil industry

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Amir Taheri; [2012]
    Keywords : E-Commerce; E-business; Technology adoption models; oil industry; Iran;

    Abstract : Information technology (IT) in general and Internet in particular has revolutionized our lives in so many ways. Business sectors as well as many others are taking advantage from Internet and other IT systems in the world. READ MORE

  3. 2. Changing the Game :  a Pre-Study to Marketing Planning in a Local Squash Club; MBA-thesis in marketing

    University essay from Avdelningen för ekonomi

    Author : Patrik Zackrisson; [2010]
    Keywords : Marketing Plan; SWOT; Competitive Advantage; MIO Matrix Model; Online-Questionnaire; Marketing Strategies; Marketing Planning Process;

    Abstract : Aim: The purpose was to perform a pre-study to marketing planning for a local squash club in Sweden that had difficulties with membership growth and development. This pre-study would provide the squash club with valuable information and a starting point when creating its first marketing plan. READ MORE

  4. 3. Oracle Strategy in Business Development : MBA-thesis in marketing

    University essay from Avdelningen för ekonomi

    Author : Hamidreza Talebi-Taher; [2010]
    Keywords : Application; Business; Database; Oracle; Strategy;

    Abstract : Aim: The aim of this research has been to answer the question of how and based on what combination of grand strategies, Oracle as a high-tech company, developed and improved its business and affected its competitors and other industries. Method: Analytical study of published literature and Oracle internal annual reports combined with personal experience of working with Oracle products and observing its strategies for more than a decade have been the essential part of this study. READ MORE

  5. 4. Marketing Management in Non-Governmental Organizations in Kosovo : MBA-thesis in markeging

    University essay from Ämnesavdelningen för företagsekonomi

    Author : Vjosa Mullatahiri; [2010]
    Keywords : Marketing management; Non-Governmental Organization NGO ; Kosovo; marketing plan; beneficiaries; volunteer; civil society; nonprofit sector;

    Abstract : This paper presents the marketing management of the nonprofit sector as a prerequisite for NGO sustainability. It examines the existing literature on the nonprofit marketing, the current situation of the local NGOs in Kosovo with regards to the application of marketing. READ MORE

  6. 5. Marketing management at Uppsala University Hospital : a case study in Swedish health care marketing; MBA-thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Per-Håkan Olausson; Carina Olausson; [2009]
    Keywords : health care marketing; marketing management; Uppsala University Hospital;

    Abstract : Aim:The overall aim of this study was to obtain more knowledge on the implementation of health care marketing in Sweden, using Uppsala University Hospital (UUH) as a case study. Additionally, based on the results of this case study, the aim was also to give concrete suggestions on how to enable increased focus on the formulation and implementation of health care marketing management strategies. READ MORE