Essays about: "MBA-thesis finance"

Found 1 essay containing the words MBA-thesis finance.

  1. 1. Organic labelled foodstuff on the Swedish market - KRAV’s work with segmentation, positioning, brand and credibility. : MBA-thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Eva Wiktorin; [2008]
    Keywords : KRAV; Swedish organic foodstuff market; segmentation; positioning; brand; credibility; ethics and Social responsibility;

    Abstract : Aim: The aim of this study is to investigate how an organization which is based on ethic and social responsibility works with segmentation, positioning and brand. Do their specific need of credibility have any impact on how they work with segmentation, positioning and brand? How do they work with credibility? KRAV is an ingredient brand based on ethic and social responsibility, they operate in the Swedish organic foodstuff market offering organic standards, certification and inspections according to these standards and a KRAV-label. READ MORE