Essays about: "MBA-thesis in international business"

Found 4 essays containing the words MBA-thesis in international business.

  1. 1. Emerging Markets : a Case Study on Foreign Market Entry in Laos; MBA-thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Petter Lindh; [2009]
    Keywords : Market entry; foreign market entry; FME; market entry mode; entry mode; emerging market; developing country; Laos; Laotian; Lao; Lao PDR; sociocultural difference; forestry; forestry power equipment; chainsaw; commercial tree plantation; CTP; natural forest;

    Abstract : Background This thesis is conducted for Husqvarna AB with the aim to map the Laotian market for them in terms of market potential for forestry power equipment. In order to provide decision material for further action I was asked to give a description of the Laotian forestry sector; research potential harvesting volumes; analyze the competitive situation; describe the general business conditions in Laos; and provide some insight as to how Husqvarna can enter the Laotian market. READ MORE

  3. 2. Fujitsu Services AB Should they change their product mix : MBA-thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Maria Engström; [2008]
    Keywords : Product mix; change management; internal marketing; customer relations; lean;

    Abstract : Aim: The aim of the study is to analyze what product mix Fujitsu Services AB should focus on in the future. That is if they should focus on service and consulting, or hardware products, or a mix of them both? The following sub-questions have been used to answer the research question. READ MORE

  4. 3. The Power of social media when creating business networks : MBA-thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Anneli Fors; [2008]
    Keywords : Ahead - Media Communication; Blog; Community; Networks; Social Media and the Future Valley;

    Abstract : Aim: This is a study of social media in the Future Valley media network. •To study social media is important because it ischanges the rules of marketing forever. The new economy gives the individual power. READ MORE

  5. 4. KNOWLEDGE MANAGEMENT via INFORMATION TECHNOLOGIES CASE STUDY QUALITY CONTROL PLANS IN SIEMENS A&D ET

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : ASLI MORALI; [2006]
    Keywords : Knowledge Management; International Knowledge Management; Information Technologies; Multinational Organisations;

    Abstract : SUMMARY Title: Knowlege Management via Information Technologies, Case Study: Quality Control Plans In Siemens A&D ET Author: Asli Morali Supervisor: Anders Hederstierna Department: School of Management, Blekinge Institute of Technology Course: MBA thesis, 10 credits. Background and Problem Discussion: Efficient knowledge management becomes day by day a very critical issue for organizations by being considered as one of the most important competitive advantages. READ MORE