Essays about: "MBA-thesis on knowledge management"

Showing result 1 - 5 of 6 essays containing the words MBA-thesis on knowledge management.

  1. 1. Oracle Strategy in Business Development : MBA-thesis in marketing

    University essay from Avdelningen för ekonomi

    Author : Hamidreza Talebi-Taher; [2010]
    Keywords : Application; Business; Database; Oracle; Strategy;

    Abstract : Aim: The aim of this research has been to answer the question of how and based on what combination of grand strategies, Oracle as a high-tech company, developed and improved its business and affected its competitors and other industries. Method: Analytical study of published literature and Oracle internal annual reports combined with personal experience of working with Oracle products and observing its strategies for more than a decade have been the essential part of this study. READ MORE

  3. 2. Marketing management at Uppsala University Hospital : a case study in Swedish health care marketing; MBA-thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Per-Håkan Olausson; Carina Olausson; [2009]
    Keywords : health care marketing; marketing management; Uppsala University Hospital;

    Abstract : Aim:The overall aim of this study was to obtain more knowledge on the implementation of health care marketing in Sweden, using Uppsala University Hospital (UUH) as a case study. Additionally, based on the results of this case study, the aim was also to give concrete suggestions on how to enable increased focus on the formulation and implementation of health care marketing management strategies. READ MORE

  4. 3. Cultural labour management in Finland : Multicultural Working environment in Riihimäki Würth Ltd., Finland; MBA-thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Esther Nzungwa Leander; [2009]
    Keywords : Cultural labour marketing; Finnish working culture; multicultural working environment.;

    Abstract : Aim: The aim of this study is to explore, discuss and analyse patterns that make up a successful multicultural labour marketing and management. Riihimäki Würth Ltd. employees´ experiences have been used as an example of multicultural labour management. READ MORE

  5. 4. Networked products create new business opportunities : MBA thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Anders Gustafsson; [2007]
    Keywords : Networked products; smart services; added value; marketing mix; marketing strategies; value chain; business models;

    Abstract : This work is performed as a pre-study to investigate new business opportunities for companies who are product-centric oriented but want to move in the direction of being a customer-centric organization by using technologies based on networked products. The study describes IntelliCom, which is a company selling network enabling products. READ MORE

  6. 5. Indirect Management Consulting : MBA thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Fredrik Skålén; [2007]
    Keywords : Management consulting; change management; e-learning; operations management; consultancy; work organization;

    Abstract : Indirect Management Consulting (IMC) is a new concept within organizational change management consulting. The basic principle is to make the client more active in the change effort compared to conventional management consulting where the consultant actively drives the change. READ MORE