Essays about: "MIA MARECEK"

Found 1 essay containing the words MIA MARECEK.

  1. 1. Consumer insight : a research of sportswear shopping

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : SOFIA LEIDERMARK; MIA MARECEK; [2010]
    Keywords : consumer insight; marketing research; shopping behaviour; observation; sportswear;

    Abstract : The report is an attempt to incorporate consumer insight in the female sportswear segment to figureout how it can be used in the clothing industry. The consumer insight methods are performed on anexperimental basis to get a perception of how it can be done and figure out how it differs fromtraditional market research. READ MORE