Essays about: "MIGLE GAURILCIKAITE"

Found 1 essay containing the words MIGLE GAURILCIKAITE.

  1. 1. HOW SAUDI ARABIA CONSUMER PERCEIVES INTERNATIONAL BRANDS THROUGH SHOP WINDOW DISPLAYS?

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : MIGLE GAURILCIKAITE; [2014]
    Keywords : Consumer behaviour; visual merchandising; country of origin; window displays; Saudi Arabia; Islamic marketing; marketing; international brands.;

    Abstract : Research on consumers’ attitude on shop window displays is still a sphere that lacks attention from researchers in the field of consumer behaviour. Moreover, one of the most upcoming research fields recently is Islamic marketing field. READ MORE