Essays about: "MOA-model"

Found 1 essay containing the word MOA-model.

  1. 1. Sustainable Consumption in Vietnam : An examination of the behavior of young consumers through the Motivation, Opportunity, and Ability Model.

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Christel Rydström; [2020]
    Keywords : Sustainable Consumption; Plastic; Perceptions; Vietnam; MOA-model; Young consumers; Local companies; Food; Social Sciences;

    Abstract : The purpose of this study is to contribute to the limited literature on sustainable consumption in Vietnam with a focus on the young urban consumer. Sustainable consumption is an important area to focus on as Vietnam is an emerging economy with a young population where consumption is increasing and where the young and fast-growing labor market underpins their economic prosperity. READ MORE