Essays about: "MOA-model"
Found 1 essay containing the word MOA-model.
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1. Sustainable Consumption in Vietnam : An examination of the behavior of young consumers through the Motivation, Opportunity, and Ability Model.
University essay from Lunds universitet/Centrum för öst- och sydöstasienstudierAbstract : The purpose of this study is to contribute to the limited literature on sustainable consumption in Vietnam with a focus on the young urban consumer. Sustainable consumption is an important area to focus on as Vietnam is an emerging economy with a young population where consumption is increasing and where the young and fast-growing labor market underpins their economic prosperity. READ MORE
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